The Healthy Family programs are innovative business models that build local, sustainable healthcare capabilities for base-of-the-pyramid populations. They address social issues that impact access to healthcare, such as education, infrastructure and distribution.
Novartis Healthy Family programs are active in India, Kenya, and Vietnam. Each program is unique and adapted to the country’s healthcare priorities and local customs. To be included in the respective portfolios, products need to be simple to use and tailored to meet the needs of underserved rural populations with a low disposable income.
From 2010 to 2017, the combined outreach for all projects across the three countries has brought health education to more than 40 million people, and direct health benefits to 3 million patients through diagnosis and treatment.
Beyond delivering healthcare, these social business models also provide the people who work on the programs with jobs, income, and skills enhancement – opportunities that might not otherwise exist in rural communities.
The Healthy Family programs started with Arogya Parivar in India in 2007. The program offers effective, low-cost medications against infectious and chronic diseases that are prevalent in rural India. Arogya Parivar has become an essential public health tool operating in 11 states across India and covering more than 14,000 villages that are home to more than 32 million people. In 2017, more than 7 million people attended more than 149,000 health education meetings run by the program.
Cùng Sông Khòe – Vietnam
Launched in 2012, Cùng Sông Khòe is a public-private partnership currently operating in 16 provinces of the Northern and Mekong regions. Together with doctors in community health centers, the program educates rural people on disease prevention for several prevalent conditions, while also promoting better hygiene and nutrition. Cùng Sông Khòe also expands access to health services, including diagnosis and treatment. Thanks to the program, more than 570,000 people have received health education since its inception.
Familia Nawiri – Kenya
Launched in 2013 in Kenya, Familia Nawiri works with local residents, NGOs and outreach workers to address access and availability of medicines and doctors across 9 counties. Familia Nawiri collaborates with the Kenyan Ministry of Health, inviting government field workers at its events to conduct their own outreach efforts. It also teams up with Novartis Access to raise disease awareness and diagnose chronic diseases. Since the start of the program, some 735,000 people have attended around 23,000 health education meetings, and more than 43,000 patients have been diagnosed and treated in nearly 300 health camps.
10 years ago we launched the Healthy Family program, Novartis first social business model, to improve health via education, affordable products and health services. This report provides information on how the program has evolved since then. It includes external perspectives and country updates, showcasing the learnings and progress we have made over the years.