REQ-10075285
Apr 13, 2026
Spain
Summary
The Associate Director, CRM Platforms will act as Product Owner for specific components and capabilities within the new Salesforce Life Sciences Cloud-based platform across 90+ international markets. The role will shape process design, validate requirements, and partner with technology teams to deliver high-impact CRM capabilities—supporting a smooth global rollout and sustained adoption.
About the Role
Key Responsibilities
- Own and refine the product backlog by translating business needs into prioritised, well-defined user stories.
- Validate functional designs and configurations against business requirements, ensuring harmonisation, compliance, and alignment to global standards.
- Partner with cross-functional teams and stakeholders to define business processes and enable seamless integration across systems and channels.
- Bring subject-matter expertise across CRM modules (e.g., call planning, segmentation and targeting, journey orchestration and engagement, and omnichannel capabilities).
- Contribute to backlog prioritisation, sprint planning, and acceptance criteria, working closely with development and delivery teams.
- Review and validate system builds, support UAT, and help drive business readiness for deployment.
- Spot process gaps, risks, and improvement opportunities, and drive continuous optimisation of CRM capabilities.
- Enable change, training, and adoption by sharing product insights and supporting an effective rollout.
- Serve as a go-to point of contact for subject-matter questions, enabling clarity, alignment, and timely decision-making.
- Lead business demonstrations that showcase new CRM capabilities and connect features to end-to-end business processes.
Essential Requirements
- 10–12 years’ relevant experience in technology delivery and/or software development.
- Strong experience with pharma CRM platforms, including a deep understanding of core modules and processes.
- Experience working in Agile delivery models, including backlog management, sprint planning, and stakeholder collaboration across global teams.
- Strong stakeholder management and communication skills, with the ability to influence senior leaders and build alignment across markets.
- Proven ability to lead cross-functional teams in global or multi-market environments.
- Excellent communication and facilitation skills, including experience engaging stakeholders at executive level.
Desirable Requirements
- Experience leading major transformation programmes with internal teams and external implementation partners.
- Experience with Veeva/Salesforce CRM or other large-scale CRM platforms.
- Experience in pharma, commercial excellence, and/or multi-market transformation environments.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
International
Marketing
Spain
Barcelona Gran Vía
ES06 (FCRS = ES006) Novartis Farmacéutica, S.A.
Marketing
Full time
Regular
No
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
