Summary
-Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media. Develop and coordinate project plans across the design, development and production stages of a project to support the successful delivery within set KPI's.
-Works in collaboration with brand teams technical teams and all functions to maximize value.
-Provides consultancy, advice and assistance on strategy for commercialization of products, and influence marketing/Marketing Sales Operation team on decision making through delivery of proven analytics based projects.
-Provide actionable insights from qualitative data and analytics support strategic planning process to Novartis internal customers
About the Role
JTBD:
Designing and conducting market research studies: identifying areas for research, deciding on the appropriate methodology, survey framework design and analysis and interpreting the results together with TA brand team and market research agencies Consumer behavior analysis: understanding why consumers behave the way they do, what motivates them, what their needs and wants are, and how these factors affect their prescribing decisions. Working with other departments such as marketing, sales, product development and value access etc, providing them with valuable insights that can help them make better decisions. Competitive analysis: understand and report on competitors' activities, strategies, and market positions.
Education: Business/engineering/scientific education, Master and above
Languages: Chinese native speaker. Fluent in both written and oral English
Key Experience & Success Profile:
- More than 8 years’ experience in market research position in healthcare industry.
- Proven capability in market research abilities, including analytical, detail-oriented, good communicators, strong problem-solving skills, excellent project management skills and solid storytelling capability.
- Better to have consulting experience from consulting firms.
- Proficient in statistical analysis software and other tools used in market research.
- Good at communicating & coordinating across x-functional teams, across internal & external key stakeholders
- Curious, customer focused, result-driven, agile to business change, and long-termism
Skills:
- Advertising Campaigns.
- Analytical Thinking.
- Brand Awareness.
- Business Analytics.
- Business Networking.
- Collaboration.
- Delivery Management.
- Digital Marketing.
- Digital Media.
- Email Marketing.
- Marketing Plans.
- Marketing Strategy.
- Media Campaigns.
- Sales.
- Strategic Marketing.
Languages :
- English.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
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Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
