Summary
About the Role
#Location: Hybrid, Hyderabad
Responsibilities
- Analyze multi-source data to deliver valuable insights and prioritized recommendations; quantify impact, size opportunities, and flag risks.
- Partner on measurement plans, KPIs, and tagging/UTM standards.
- Combine CMS (Drupal) metadata with analytics to assess content, IA, and localization performance.
- Lead A/B test analysis; ensure rigor and clear “so what/now what” narratives.
- Produce concise executive readouts and enable stakeholders with playbooks/training.
- Own UTM tagging governance across all channels (incl. CRM); ensure consistent setup, QA, and compliance.
- Act as SEO/GEO point of contact; define, promote, and ensure adoption of best practices across markets.
Essential Requirements
- 5–7+ years in digital/web analytics
- Proactive, ownership-driven problem solver who turns objectives into clear plans and outcomes with minimal guidance
- Resource and self-sufficient: independently unblocks issues, navigates constraints, and mobilizes stakeholders across functions and countries
- Excellent presentation and visual communication skills
- GA4, GTM, event taxonomy, and data layer fundamentals.
- SQL/BigQuery; API integrations (GA4, Ads, Search Console, Meta, LinkedIn).
- Dashboarding (Looker Studio/Tableau/Power BI) and data quality practices.
- CMS analytics (Drupal), SEO and paid media analytics; UTM governance.
- Proven ability to turn analysis into measurable business outcomes
Leadership & Soft Skills
- Strategic and systems thinker with a solid grasp of data-driven marketing transformation.
- Strong stakeholder management skills, with ability to influence in a highly matrixed global organization.
- Exceptional communication and storytelling skills, especially in translating data and architecture concepts into business value.
- Ownership mindset with a passion for building scalable, sustainable marketing data solutions.
- Experience working in global pharma or regulated environments preferred.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
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Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
