Therapeutic Area Head - CRM

Major accountabilities:

• Accountable for delivering the brand performance with respect to sales, market share, and profitability to meet or exceed budget targets.
• Translate Global/regional TA strategy, content and solution into localized tactical plans and measures; develop and execute on tactical brand/launch plan at the local level.
• Coordinate and manage cross-functional teams (Sales, Strategy (Marketing), Medical, Value & Access) to effectively execute on prioritized tactics.
• Drive the growth of the TA by establishing growth plans for existing products, effectively manage their life cycle, successfully launch line extensions and new products; establish and manage effective strategic partnerships.
• Define, drive, and oversee the launch planning and execution of upcoming key launches by ensuring seamless cross-functional and (as applicable) cross-divisional collaboration.
• Drive or support the implementation of new commercial models in close collaboration with cross functional teams to ensure triple win go-to-market strategies for the TA.
• Partner with other TA heads, BE&E or countries and support in the development of an agile, customer-led digital and customer solutions which meets the evolving needs of the business, our customers, and patients.
• Support strategic portfolio development activities for the business. Work with the global/regional and country teams to support commercial assessments, new product development, forecasting, product in-licensing and lifecycle management.
• Develop and strengthen strategic relationships with customers (e.g. physicians, key accounts, specialty pharmacies, KOLs and payors) to support medical and commercial activities in alignment with compliance guidelines.
• Maximize sales force performance and return on investment. Enhance sales force capabilities and continue to develop innovative commercial strategies to ensure success in an evolving healthcare environment.
• Responsible for the budget and financial performance of the TA, ensure alignment to all Ethics, Risk & Compliance policies and manage key processes.
• Successfully lead the TA team, build high performing culture, foster innovation, and manage all people-management related processes (recruiting, performance management, coaching). Identify and build key capabilities, talent pipeline and ensure proper development of assigned people.
• Drive the spirit of “ONE Team” across all functions (TA first) by supporting a team approach to focus on our patients, payers, and customers as our top priorities.
• Enterprise thinking as part of the Taiwan IMLT. Beyond one’s own TA being able to contribute to larger business and culture
• Ethics and Compliance
• Contribute proactively to build a credible image and positive reputation for Novartis.
• Work within any given legal framework, Novartis Ethics and Compliance policies.
• Work to ensure a diverse and inclusive environment, free from all forms of discrimination and harassment.

Key performance indicators:

• TA brand performance, according to defined targets.
• Launch of pipeline products according to budget and business plans. Prepare launches for upcoming products in the therapeutic area pipeline.
• Quality and timely implementation of business and medical plans in alignment with Global brand strategies.
• Implementation of innovative commercial model
• Operational excellence

Minimum Requirements:

Education

• University degree (science, business, policy)
• Master's degree and above; or MBA

Language

• Chinese Mandarin & English

Experience

• 10+ years of relevant experience working with high-performing regional and local marketing, medical and or access teams in healthcare/life sciences industry.
• Track record of highly successful delivery and positive performance results
• Proven ability to drive successful launches.
• Reliable self-starter, proactive, initiator, change agent.
• Demonstrable leadership skills and experience engaging with and introducing innovation into HCS.
• In depth knowledge of customer/marketplace, key dynamics and current knowledge of key competitors and their likely strategies within the TA
• He/she must be comfortable working as the first employee in this new organization; in other words, a hands-on, roll up the sleeves approach will be essential.
• Able to analyze financial data as well as industry data related to sales, market share, price/volume, call activity, market research, etc. Able to credibly articulate data related to market trends, performance, and strategies to achieve goals to various internal and external audiences.
• While entrepreneurial, ability to maintain the highest degree of integrity, represent the company’s high ethics, moral behavior, and professionalism.
• The highest ethics and moral standards; unquestioned integrity needed for the complexity of this role