Summary
About the Role
- Develops brand strategy, promotional campaigns & tactical plans within marketing budgets -Prepares content of Integrated Brand Teams and Launch Teams.
- Runs market research programs & market insights for responsible brand and monitors /anticipates market development -Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Compliance with applicable policies, procedures and otherregulations -Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level.
- Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc..
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- Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory -Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples ( where applicable )
- Market share & market share growth -Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements
Work Experience:
- Cross Cultural Experience.
- Operations Management and Execution.
- Project Management.
- NA.
- English.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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