Samenvatting
Today, Cardiovascular disease is the #1 cause of mortality in the US, responsible for ~1 in 5 deaths and projected to exceed $1.1 trillion in annual direct health care cost and lost productivity by 2035. By identifying risk factors and taking action early, we could prevent 80% of heart attacks, strokes, and early deaths from cardiovascular disease. Yet, a system built to treat sickness instead of preventing it has kept us from making progress.
This is why we, as a long-time leader in cardiovascular health, have made a commitment to change this. We want to ignite a revolution in US healthcare – a movement that will make prevention of cardiovascular disease the new gold standard. What if the last person to die of heart disease has already been born? We believe it is in our power to make this happen.
Reporting into the Head of Cardiovascular Disease Prevention, this role will be part of the founding team of a new business unit we have created, which will drive concrete, innovative initiatives to bring about ecosystem-wide change. We are looking for innovative minds and entrepreneurial spirits who are not afraid to go after a bold ambition and push the boundaries of the status quo. If you are comfortable with ambiguity and you thrive when going after a big challenge, then this opportunity is for you.
The Director, Consumer Activation, will lead ecosystem partnering initiatives and operational execution of our consumer activation strategy, which aims to drive mass-scale consumer engagement around heart health through a technology-enabled, “gamified” consumer experience. You will seek out potential partners, design innovative solutions, and work across functions and industries to bring them to market with an aim to drive improved outcomes and longer health span for people living with cardiovascular risk factors.
About the Role
Key Responsibilities:
· Lead market research, partner mapping, and consumer insights initiatives to inform activation strategies
· Lead exploratory conversations as well as assessment of strategic fit with consumer tech, wearable platform providers and other potential partners
· Oversee design and launch of heart score and consumer-facing digital platforms and engagement campaigns in close collaboration with partners and internal cross-functional team across RDC continuum
· Spearhead progress towards MoUs and partnering agreements; manage external partnerships and ensure continued strategic alignment
· Coordinate x-functional teams (marketing, medical, tech, analytics) to ensure seamless execution
· Track and report on KPIs related to consumer awareness, activation, and engagement
· Ensure compliance with regulatory and privacy requirements for consumer data
· Represent the initiative in external forums, conferences, and partnership meetings
Essential Requirements:
Education: Bachelor degree required, advanced degree preferred
· 8+ years in pharmaceutical, biotech, consumer healthcare, or healthcare consulting industry
· 8+ years in commercial strategy, partnering or marketing roles within or outside the healthcare industry
· Experience with performance tracking, KPIs and analytics
· Entrepreneurial mindset with operational experience and high technology acumen
· Ability to lead and inspire cross-functional teams, manage complex projects, and drive consensus among diverse stakeholders
Desirable Requirements:
· Consumer healthcare experience
· Technology, consumer experience and/or product design experience
The salary for this position is expected to range between $185,500.00 and $344,500.00 per year.
The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.
Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.
US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days,
holidays and other leaves.
To learn more about the culture, rewards and benefits we offer our people click here.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility & Reasonable Accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
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