TA Representative

Major Accountabilities

·       Execute the ICE field execution framework by:

• • segmenting customers according to company standards (e.g., via ViP tool),
  • applying value-based tiering,
  • using tailored promotional content and key messages by segment audience,
  • adhering to data driven call plans suggestions (e.g., via IDS+),
  • consistently deploying personalized omnichannel customer journeys enabled by global International digital tools (e.g., RepAI, IDS+, OnCore,Veeva, etc.),
  • timely documenting customers visits.

·       Deliver high-quality, compliant product promotion in-field activities and customer engagements, in alignment with brand and TA strategies and by:

• • applying approved messages through the 6 Impact Behaviors (6IBs) selling model,
  • leveraging technology enablement to enhance customer engagement (e.g. RepAI, IDS+, OnCore, Veeva, CRM, etc.),
  • continuously improving execution quality through building on coaching feedback inputs, field effectiveness assessment reports (STEM) and performance insights (e.g. BEST, C360, etc.) with respective TA head.

·       Act as a trusted  therapeutic area commercial partner to HCPs, explaining clinical data, evidence, and appropriate product use.

·       Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance customer engagement impact.

·       Collect, interpret, and share field insights on best practices, customer needs, market dynamics, competitor activity, and  territory needs and priorities, to develop actions to address them.

·       Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.

·       Collaborate cross-functionally with TA Marketing, Medical TA, Value & Access, and Execution Excellence partners.

·       Operate fully in line with Novartis policies, ethical standards, and local regulatory requirements.

Key Performance Indicators

• Achievement of sales targets and objectives

• Quality and effectiveness of customer interactions, including adherence to: 6IBs selling model, value-based tiering and personalized omnichannel customer engagement targets achievement

• Coverage and frequency against suggested call plans

• Adherence to compliance, reporting, and CRM standards

• Quality of insights provided to cross-functional teams

• Progress on field effectiveness assessment (incl Capability building requirements)

• Adherence to International Commercialization Excellence – field sales guidelines and targets

• Completed product and disease knowledge tests (if applicable)

Ideal Background

Education:

·       University degree in life sciences, business, or a related field.

Languages:

·       Fluent in written and spoken Greek, English.

Experience/Professional Requirement:

·       Proven experience in pharmaceutical or healthcare sales.

·       Strong customer engagement and relationship management skills.

·       Ability to execute omnichannel customer journeys effectively.

·       Commercial mindset with strong execution focus.

·       Analytical skills to interpret data and KPIs.

·       Strong communication and interpersonal skills.

·       Ability to work independently while collaborating across teams.

·       Proven ability to use digital/AI tools as part of daily work.

·       High standards of integrity, ethics, and compliance awareness.

·       Live by the Novartis Code of Ethics and our Values & Behaviors.