Povzetek
Location: Bogotá, Colombia
Shape the future of healthcare by turning strategy into meaningful impact. As a Brand Manager at Novartis, you will lead brand strategy across the product lifecycle, translating global direction into strong local execution. Working closely with cross-functional teams, you will drive omnichannel engagement, transform insights into action, and deliver sustainable growth that creates real value for patients and the business.
About the Role
Key Responsibilities
- Lead brand strategy across the product lifecycle, integrating global direction with local market insights.
- Design and execute go-to-market and omnichannel engagement models to maximize customer reach and relevance.
- Translate strategy into integrated, compliant campaigns with continuous performance monitoring and optimization.
- Own forecasting, budget management, and key performance indicators to optimize marketing mix effectiveness.
- Generate and apply market, customer, and patient insights to inform strategic and tactical decisions.
- Collaborate with Sales, Medical, Finance, and Customer Excellence to align priorities and execution.
- Anticipate risks and opportunities using data and field insights to drive sustainable brand growth.
Essential Requirements
- Bachelor’s degree in Health Sciences, Pharmacy, Medicine, Industrial Engineering, or a closely related field.
- Proven experience in marketing, product management, medical, or market access within the healthcare industry.
- Strong capability to define brand strategy and manage brands across the full product lifecycle.
- Solid understanding of local healthcare regulations, pharmacovigilance, and industry compliance standards.
- Demonstrated ability to use data, forecasting, and performance indicators to drive informed business decisions.
- Experience working cross-functionally with sales, medical, finance, and customer-focused teams.
- Advanced English
Key Performance Indicators:
- Market share & market share growth
- Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
- Ensure full compliance to all regulatory requirements
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
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