Kopsavilkums
About the Role
Key responsibilities:
• Brand strategy development, promotional campaigns & tactical plans within marketing budgets
• Content preparation of Integrated Brand Teams and Launch Teams
• Running market research programs & market insights for responsible brands and monitors /anticipating market development
• Responsibility for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
• Leadership of the cross-functional local/regional brand Team, incl. coordination of the One Impact Plan, and monitoring the execution of objectives
• Leadership of the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
• Monitoring and controlling brand budgets, forecasts and expenses and assessing the marketing mix of the product to evaluate cost-effectiveness and results
• Identification of area market insights and opportunities via customer interactions
• Execution of central marketing activities as well as regional-initiated marketing activities
• Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Compliance with applicable policies, procedures and other regulations
Essential requirements:
• University degree, ideally Business/Pharmacy/Medicine
• Czech native and English proficient
• At least 3 years experience as the Product Manager (shown success; pharmaceutical business preferable) or Brand Manager, preferably knowledge of immunology products
• Be sensitive to market dynamics, regional differences, segmentation, pricing strategies and understand marketing research
• Innovative and Creative: Develop innovative concepts and approaches to positioning and tactical marketing in the therapeutic market
• Partnership and Collaboration: Coordinate functional teams from sales and marketing services, medical affairs and clinical development. Coordinate the general direction of symposia in collaboration with the marketing services department
• Ability to build and maintain close relationships with local opinion leaders Ability Analytical approach with a focus on sales performance and related KPIs (Key performance indicators) is critical and competitive benchmarking
• Demonstrate strong communication skills, provide input to field managers and representatives, report writing and presentation skills
You’ll receive:
• Company car
• Monthly pension contribution matching your contribution up to 3% of your gross monthly base salary
• Company Shares Program
• Risk Life Insurance (full cost covered by Novartis)
• 5-week holiday per year (1 week above the Labour Law requirement)
• MultiSport Card (costs covered by company)
• 4 paid sick days within one calendar year in case of absence due to sickness without a medical sickness report
• Cafeteria employee benefit program – choice of benefits from Benefit Plus for 12,500 CZK per year
• Meal vouchers for 105 CZK for each working day (full tax covered by the company)
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
