Area Manager

Location:

Mumbai, Kolkata, Delhi, Bangalore

Major accountabilities:

• Lead and coach the team to achieve sales, productivity and performance targets through strong in-field coaching, call planning and disciplined execution
• Drive effective pre-launch and launch execution for new product, ensuring readiness across teams, customers, and priority accounts.
• Create and execute regional/territory business plans aligned to brand strategy (targeting, coverage, quarterly priorities, cycle plans) and review progress through regular business reviews
• Drive high-quality, compliant, tailored HCP engagement using evidence-led, value-based selling; strengthen disease/patient pathway understanding and objection handling
• Use sales and prescription insights, analytics and market intelligence to optimize targeting, improve call effectiveness and implement timely corrective actions.
• Ensure brand plan execution and KPI governance (coverage, call quality, demand drivers, availability) and manage risks across competition, access and supply
• Partner with Marketing, Medical, Value & Access and Supply to deliver regional initiatives, resolve customer issues and improve patient access where applicable
• Develop key accounts and KOLs across priority institutions/ clinics to build advocacy and sustain demand
• Support market access and institutional processes (where applicable) to improve adoption, affordability and continuity of therapy.
• Own forecasting and business hygiene: accurate outlook, budget/expense discipline, and timely reporting/documentation.
• Work with distribution/trade partners to ensure availability, primary–secondary alignment and stock/expiry risk control in priority channels.
• Drive omnichannel execution and ensure data quality, privacy and use of approved content.
• Continuously track competition and guideline/evidence updates and translate insights into local actions to protect and grow share.
• Ensure optimal deployment of promotional resources, marketing inputs, and samples, where applicable, in line with business priorities and company policies.
• Build team capability through structured coaching (joint work, role plays, feedback), onboarding, performance reviews and talent development/succession planning
• Promote a culture of compliance, ethics, and continuous improvement & ensure own & team operation within company policies and ethical codes

Role Requirements

• Bachelor’s degree (Life Sciences/Pharmacy/Business or related).
• MBA/PGDM preferred.
• 4–10 years pharma sales experience, with minimum 2 years in Dermatology segment
• 2–4 years experience in team handling with strong leadership, coaching and performance management skills
• Experience in navigating, driving entry and generating demand in government accounts
• Strong market understanding and ability to drive compliant, scientific/value-based HCP engagement.
• Experience in pre-launch planning and launch execution for specialty or innovative pharmaceutical products
• Experience with launch excellence / go-to-market execution and cross-functional ways of working
• Strong analytics that inform business decisions
• Proficiency in MS Office; digital forward approach
• Ability to build strong market networks and engage effectively with key opinion leaders, institutions, and internal stakeholders.
• Strong communication, influencing and stakeholder management skills.
• High ethics and compliance orientation; working knowledge of promotional codes/SOPs.
• High field orientation; willing to travel extensively within the region