Relax, It’s a Blood Test: Prostate Cancer Detection on Football’s Biggest Stage
This Super Bowl, Novartis and NFL icons are cutting through the myths: prostate cancer screening can start with a simple PSA blood test – not the potentially uncomfortable exam many men avoid. Novartis teamed up with prostate cancer survivor and NFL Coach Bruce Arians and a lineup of seven of the NFL’s most celebrated tight ends to launch a platform that demystifies the process and empowers men to replace hesitation with action and make early detection a priority.
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