Omnichannel Associate

Content Readiness and Activation Standards:

• Maintain end‑to‑end standards and processes for promotional content readiness and activation for Commercial and ‘non-promotional’ content for Medical and V&A, from receipt of global/central materials to local “activation‑ready” status, aligned with International teams.
• Ensure that content created by our brand teams (TAs), Value & Access (V&A), Communications & Patient Advocacy is prepared to be used on field and functional technology platforms (e.g. Oncore CRM, iCVA), in alignment with compliance and quality standards.
• This role sets and enables activation standards, coordinates readiness across teams, and supports execution in key platforms, while final content ownership remains with brand and functional teams.

Omnichannel Orchestration and Customer Journeys:

• Translate validated customer journeys into practical omnichannel orchestration guidance (channel mix, sequencing, cadence) to ensure a seamless and integrated experience across channels, aligned with our commercialisation framework (ICE).
• Execute Omnichannel customer journeys in technological systems such as SFMC and Oncore.
• Partner with brand and TA teams to align channel plans and content usage with agreed customer journeys, ensuring that omnichannel plans are realistic, compliant and operationally executable.
• Monitor and share insights on channel performance, customer experience and journey adherence to inform continuous refinement aligned to our customer engagement framework (ICE) standards.

Tagging and Data-Driven Continuous Improvements:

• Oversee standards and governance for content tagging, DAM (Digital Asset Management)/Veeva Vault uploads and MLR (Medical, Legal, Regulatory) processes, ensuring consistency of execution across TAs, Medical and V&A, while day-to-day execution is performed by respective content owners.
• Collaborate with EE Data, Analytics & Platforms (DAP) and technology owners (e.g. CRM, field systems, SFMC) to ensure that content and journey data are available, reliable and structured to support reporting and analytics of ICE Dashboards.

Collaboration and Capability Building:

• Lead the intake and prioritization process for international‑to‑local content and omnichannel requests, applying a clear framework to determine what gets supported and when. Manage trade-off decisions across TAs / functions capacity management / resource allocation with support of Customer Excellence and Capability Building Head
• Support handshake meetings between APMA and local brand teams as per Content & Campaign Operating Model to ensure the model is well adopted; content production remains a TA remit.

Experience required:

• 2+ years of experience in commercial excellence, omnichannel marketing, marketing operations, agencies or similar roles in pharmaceuticals, life sciences or other highly regulated environments
• Demonstrated experience in channel orchestration, including working with CRM, SFMC or similar marketing automation platforms, and digital / field content tools (e.g. iCVA)
• Experience driving execution standards, process improvement or operational excellence for customer‑facing activities (e.g. content, campaigns, field execution)
• Proficiency in using and interpreting execution and engagement metrics (e.g. content usage, channel performance, cycle times) to identify gaps and drive continuous improvement.
• Familiarity with compliance and governance requirements for promotional and scientific content in a regulated environment (MLR, promotional vs non‑promotional content)
• Execution excellence mindset – structured, proactive, focused on simplifying ways of working and increasing consistency in execution.
• Resilient, collaborative and comfortable with change and ambiguity, aligned with Novartis values and compliance‑driven leadership behaviours.
• Ethical mindset and aligned with Novartis values.

This is a newly created role with the opportunity to shape how Novartis activates content and orchestrates customer experiences across digital and field channels. You will help translate customer journeys into practical execution, ensure content is ready for use across key platforms, and use performance insights to continuously improve how we engage customers.