Moments That Count is a campaign that has been developed and funded by Novartis Pharmaceuticals UK Limited, with insights from breast cancer patients.
It's the everyday moments that matter for people living with breast cancer. Whether it's what you'd consider a good day, or a bad one. Appointments with your oncologist where you learn something new about your condition, or yourself, count. Days where you find the strength to get out of bed, if only to sit up and read for a while, count. The evenings spent with loved ones, after a tough day you took head on, count. Every seemingly insignificant moment; a cup of tea or a smile, counts. Every single second of every single day, counts.
Moments That Count has been developed to support patients, family and friends of those living with breast cancer, whatever stage of the journey they are on.
Whether you are living with or know somebody living with breast cancer, the Moments that Count website is dedicated to giving you support and knowledge to have better, more informed conversations with your healthcare professionals. You can view the website here.
The Moments that Count campaign has been created with insights from real patients. Follow the journeys of Claire, Laura and Juliet as they share their own personal stories to learn about their experiences.
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Understanding advanced breast cancer
Symptoms of advanced breast cancer
Understanding advanced breast cancer
Significant medical advances have contributed to breast cancer survival in the UK doubling in the last 50 years.1 In addition, public awareness and commitment across the country in providing research funding supports many women diagnosed with advanced stage breast cancer.
Despite this, breast cancer remains the most common cancer in the UK, with around 49,423 women diagnosed each year... that’s around 135 women every day.2 Nearly a third of women diagnosed with earlier stages of breast cancer will eventually develop advanced disease.3
What is advanced breast cancer?
Advanced breast cancer or ABC (also known as secondary, metastatic or stage 4 breast cancer) is when the cancer originating in the breast(s) has spread to other parts of the body.4