Integrated Insights Business Partner

Key responsibilities

• Act as the primary Integrated Insights partner for assigned Therapeutic Areas and/or Value & Access, consolidating and shaping business questions into clear insight and analytics requests.
• Translate TA and V&A strategies into actionable insight plans, partnering with Data, Analytics & Platforms and external vendors for delivery.
• Plan, coordinate and execute primary and secondary market research, including patient journeys, segmentation, positioning, ecosystem mapping and competitive intelligence.
• Integrate internal KPIs and external data sources to generate holistic insights on market, customer, brand and campaign performance.
• Ensure effective reuse of existing international and local research assets through knowledge management platforms to avoid duplication.
• Prepare and maintain TA and V&A market assumptions for forecasting, partnering with Finance, TA and Access teams to ensure alignment.
• Provide insight inputs to forecasting, scenario planning, incentive target setting and growth opportunity assessments.
• Support Value & Access decision-making through payer and access-oriented insights, research and data analysis.
• Conduct in-depth data analysis to identify performance trends, opportunities and risks across markets, customers and competitors.
• Develop clear reports, dashboards and presentations, translating complex data into decision-ready insights and recommendations.

Requirements

• Bachelor’s degree in life sciences, business, economics or market research with 8+ years of relevant experience in insights, analytics, market research or commercial strategy roles in pharmaceuticals or healthcare; advanced degree preferred; fluency in English and local language required (Romanian).
• Strong experience in integrated insights, including primary and secondary market research, business analytics, competitive intelligence and forecasting.
• Demonstrated exposure to Therapeutic Area and/or Value & Access planning in a cross-functional environment.
• Proven ability to synthesize complex data into clear, integrated, and business-relevant insights.
• Strong commercial and strategic mindset with the ability to challenge and influence senior stakeholders.
• Hands-on experience with analytics and data tools, including dashboards and data management solutions.
• Excellent data storytelling, presentation, and communication skills.
• Good understanding of regulatory and compliance requirements in market research, including adverse event reporting.
• Ethical mindset aligned with Novartis values and standards.

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.