Marketing Manager NSI

Key responsibilities

• Lead and translate International and Regional portfolio strategies into local, ICE-aligned plans that drive growth, market share, and patient impact.
• Lead, develop, coach, and succession-plan the local marketing team while fostering strong ICE capabilities and a high-performance culture.
• Set clear direction for brand strategy, content development, and campaign execution across the portfolio in line with ICE standards.
• Drive performance management by reviewing results, execution quality, and insights and translating them into clear optimization and reprioritization actions.
• Define and optimize marketing mix investments for prioritized customer segments, leveraging insights and GenAI-enabled tools.
• Design and orchestrate patient journey strategies, omnichannel activation plans, patient services, and PSPs in line with governance and International guidance.
• Ensure consistency, quality standards, and best-practice sharing across brands, campaigns, and content.
• Lead forecasting inputs, manage marketing budgets end-to-end, assess ROI, and deliver marketing objectives supporting sales and growth.
• Enable effective cross-functional collaboration with Sales, Medical, Value & Access, and other stakeholders for customer-centric execution.
• Lead local brand and product launches, including launch readiness reviews and follow-up actions, supported by execution excellence teams.
• Ensure compliance with Novartis policies, governance, SOPs, ethics, and industry codes across all marketing activities.

Requirements

• University degree in life sciences, marketing, business, or a related field with relevant experience in pharmaceutical marketing or brand management; fluency in English required, local language desirable (Romanian).
• Strong understanding of pharmaceutical markets, customers, and healthcare systems.
• Proven experience developing and executing marketing strategies and integrated campaigns.
• Expertise in omnichannel marketing and digital engagement models.
• Strong financial acumen with experience managing budgets and assessing ROI.
• Demonstrated cross-functional leadership and stakeholder management capability.
• Strategic, analytical, and data-driven mindset with strong problem-solving skills.
• Proven ability to apply digital and AI-enabled tools in daily marketing work.
• Ability to manage complexity, ambiguity, and multiple priorities effectively.

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.