Field Excellence, Integrated Insights & DAP Head

Department: Execution Excellence unit

Reports to: Execution Excellence Head

Number of associates: 7

1. Integrated Insights & Strategic Decision Support

·       Define and lead the country integrated insights strategy, translating business priorities and brand strategies into clear research agendas, analytics requests, and insight roadmaps.

·       Own market research planning and execution across Therapeutic Areas and Value & Access, including patient journey mapping, segmentation, market sizing, competitive assessment, and payer ecosystem insights.

·       Generate actionable insights from internal and external data sources, including primary and secondary research, claims data, competitive intelligence, ICE dashboards, and customer analytics.

·       Develop and maintain market models and key assumptions to support forecasting, scenario planning, and growth opportunity evaluations, in partnership with Finance.

·       Serve as the primary interface between business teams and DAP to ensure aligned priorities, KPI definitions, and timely delivery of decision‑grade insights.

·       Maximize reuse of international research and knowledge assets, ensuring efficiency and consistency with global standards.

2. Field Excellence & Go‑to‑Market Execution

·       Lead field performance and operational excellence across Commercial and Value & Access organizations through standardized, insight‑driven execution frameworks.

·       Design and govern sales incentive schemes and Value & Access field metrics, ensuring compliance, transparency, and alignment with strategic objectives.

·       Define, implement, and maintain standardized field KPI frameworks, dashboards, and performance diagnostics.

·       Oversee territory design, alignment, and field force deployment, leveraging ICE segmentation, targeting, and call‑planning methodologies.

·       Support go‑to‑market design for launches and portfolio changes, including field force sizing, deployment scenarios, and resource allocation recommendations.

·       Responsible for the management of the PMR – primary market research’s.

·       Act as a trusted thought partner to Therapeutic Area and Value & Access Heads on field effectiveness, execution risks, and optimization opportunities.

3. Data, Analytics & Platform Enablement (DAP)

·       Own and continuously evolve a single, trusted view of business‑critical data across Commercial, Medical Affairs, and Value & Access in alignment with global data strategies.

·       Define and enforce data governance, processing rules, and quality standards in compliance with international frameworks and local regulations.

·       Deliver scalable analytics, dashboards, and reporting solutions to support performance management, ICE, IMEx, and Value & Access needs.

·       Lead country deployment, adoption, and value realization of digital, CRM, analytics, and marketing platforms, ensuring alignment with global roadmaps.

·       Translate international digital and data strategies into localized, fit‑for‑purpose roadmaps, supported by strong change and adoption management.

4. AI, Digital Innovation & Productivity Enablement

·       Drive local implementation of AI and GenAI initiatives in line with Novartis AI strategy, enhancing customer engagement, insight generation, and internal productivity.

·       Gather and prioritize local business requirements and co‑define AI roadmaps with international stakeholders.

·       Ensure responsible AI practices, capability building, adoption tracking, and measurable business impact.

5. Governance, Budget & Vendor Management

·       Own budget planning, prioritization, and tracking across Integrated Insights, Field Excellence, DAP, digital platforms, AI initiatives, and external vendors.

·       Manage external partners and vendors end‑to‑end, ensuring value delivery, compliance, and adherence to service‑level agreements.

·       Ensure full alignment with compliance, data privacy, promotional codes, and ethical standards.

6. People Leadership & Culture

·       Build and lead a high‑performing, future‑ready organization across the Integrated Insights, Field Excellence, and DAP pillars.

·       Foster a culture of accountability, continuous improvement, innovation, and collaboration, aligned with Novartis Leadership Expectations.

·       Attract, develop, and retain top talent, strengthening succession planning and organizational capabilities.

·       Lead transformation initiatives with a growth mindset and strong role‑modeling behaviors.

Key Performance Indicators

• Adoption and impact of insights on strategic and operational decisions
• Forecast accuracy and robustness of market assumptions
• Field performance improvement and effectiveness of incentive schemes
• Territory optimization and quality of go‑to‑market execution
• Data quality, dashboard adoption, and decision cadence enablement
• Digital platform and AI adoption with measurable productivity or engagement gains
• Stakeholder satisfaction and cross‑functional collaboration

Ideal Background

Education:

·       University degree in bioscience or business administration

Languages:

·       English

·       Country language

Experience/Professional Requirement:        

·       Minimum 10 years of experience in pharma/biotech across commercial excellence, integrated insights, analytics, digital platforms, or field effectiveness

·       At least 5 years in senior leadership roles managing multidisciplinary teams

·       Demonstrated expertise in:

·       Integrated insights and market research

·       Field excellence, incentives, territory design, and go‑to‑market execution

·       Data and analytics platforms and digital transformation

·       AI and GenAI enablement and change management

·       Proven ability to partner effectively with Finance, Therapeutic Areas, Value & Access, Medical Affairs, and international stakeholders

·       Strong understanding of compliance, data privacy, and ethical standards