Summary
About the Role
Key responsibilities
- Lead brand lifecycle management, ensuring long-term strategic positioning and sustainable growth in the Brazilian pharmaceutical market.
- Generate high-quality, timely market insights (patients, healthcare professionals, payers, competitors) and translate them into clear strategy, priorities, and tactical plans.
- Identify and prioritize attractive market segments and target audiences; define positioning, value proposition, and promotional approach versus competitors.
- Develop and execute the annual marketing plan, including rolling forecasts and monthly secondary sales plans aligned with strategic goals and financial targets.
- Design and implement omnichannel plans (campaigns, action plans, media plans), ensuring strong execution, measurement, and continuous optimization.
- Analyze sociodemographic and behavioral insights to understand unmet needs, treatment journeys, and drivers of adoption for strategic products.
- Plan and deliver events and educational initiatives with cross-functional partners, ensuring scientific accuracy and compliance.
- Drive excellence in execution by defining processes and KPIs, tracking performance, and reporting progress and insights to stakeholders regularly.
Essential requirements
- Proven experience leading cross-functional teams and influencing without formal authority.
- Experience in the pharmaceutical industry or closely related healthcare markets.
- Strong background in brand marketing and or digital marketing with measurable business impact.
- Solid knowledge of the public Brazilian healthcare ecosystem, including key stakeholders, processes, and market dynamics.
- Strategic thinking, strong business mindset, and ability to connect insights to execution.
- Advanced Portuguese and English.
Desirable requirements
- Experience in public channels.
Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You’ll receive: Competitive salary, annual bonus, life insurance, home office policy (home office 2x a week), retirement and wellbeing plans, flexible working arrangements, birthday day-off, parental leave, subsidized dining facilities, health insurance, employee recognition platform, Gympass, employee resource groups and virtual self-development tools.
If you want to learn more about our benefits, you can access the Novartis Life Handbook: https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Careers: https://www.novartis.com/careers
Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
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