Resumé
Implement and scale the Content Operation Model by partnering with and influencing TA Marketing (TA MKT) and International CMA teams to improve content planning, reuse and localization, production, tagging, governance, and performance analytics—while enabling new digital and GenAI capabilities for promotional content creation.
About the Role
Job to Be Done
- Lead end-to-end rollout and execution of the Content Operation Model (planning → reuse and localize → produce → tag and upload → quarterly insights).
- Drive cross-functional alignment, governance, and ways of working across TA MKT, MarTech, Int’l CMA, and other stakeholders; facilitate key workshops and routines.
- Manage content demand and supply planning; ensure clear briefs, storyline alignment, and smooth approval readiness.
- Coordinate with Int’l CMA on global content reuse feasibility, quarterly support, and reuse pipeline management.
- Own content operations quality: tagging standards, system upload accuracy, content library maintenance, and process continuous improvement.
- Define and track content performance metrics; generate actionable insights to optimize customer journeys, content investment, and operational efficiency.
- Collaborate with MarTech and Int’l CMA to develop and scale corporate GenAI capabilities for promotional content creation (use cases, workflow integration, adoption, and measurement) in line with compliance and governance requirements.
Education
- Bachelor’s degree or above (Marketing, Business, Life Sciences, Data and Analytics, Digital, or related field preferred).
Languages
- Fluent business English (written and spoken).
Key Experience and Success Profile
- Pharmaceutical industry experience (required), with strong understanding of the promotional content environment and compliance-sensitive operations.
- Proven cross-functional project management experience, including stakeholder management and influencing without authority.
- Strong track record in content operations and/or omnichannel content lifecycle management (planning, production, reuse, governance).
- Demonstrated ability to use data analytics to identify trends, generate insights, and drive decisions and improvements.
- Success traits:
- Strong accountability and reliable delivery under timelines and ambiguity.
- Learning agility: fast learner, adaptable, proactive in improving processes and adopting new tools.
- Collaborative, structured communicator who can align local and global stakeholders.
Skills
- Content operations and governance (workflow design, R&R, SOPs, tagging principles, library management).
- Cross-functional program and project management (planning, risk management, dependency management, facilitation).
- Data literacy and analytics (KPI definition, dashboard interpretation, insight storytelling).
- Digital fluency (content platforms, workflow tools, marketing technology ecosystem awareness).
- Stakeholder influence and communication (workshop facilitation, alignment building, crisp business writing).
- GenAI enablement mindset (translating GenAI use cases into practical operating workflows and adoption plans).
Languages:
- English
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Accessibility and accommodation
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
