Novartis, Philippine Press Institute, ICanServe recognize journalists and newspapers for impactful breast cancer stories

• The first-ever Think Pink Awards on Outstanding Stories on Breast Cancer was co-organized by the Philippine Press Institute (PPI) in partnership with Novartis and the ICanServe Foundation, coinciding with the 60th anniversary of PPI. 
• Ms. Cristina Eloisa Baclig of INQUIRER.net received the Outstanding NCR (National Capital Region) Journalist Award while Mr. Yas Ocampo of MindaNews bagged the Outstanding Community Journalist Award.
• MindaNews was recognized as Outstanding Daily Community Newspaper while Palawan News was adjudged Outstanding Weekly Community Newspaper.

Two local journalists and two community newspapers received the first-ever Think Pink Awards on Outstanding Stories on Breast Cancer. 

Ms. Cristina Eloisa Baclig of INQUIRER.net received the Outstanding NCR (National Capital Region) Journalist Award while Mr. Yas Ocampo of MindaNews bagged the Outstanding Community Journalist Award. MindaNews was recognized as Outstanding Daily Community Newspaper while Palawan News was adjudged Outstanding Weekly Community Newspaper.

The awards ceremony was co-organized by the Philippine Press Institute (PPI) in partnership with Novartis and the ICanServe Foundation on April 24, 2024 at the Century Park Hotel in Manila. The event coincided with the 60th anniversary of PPI.

In June 2023, PPI, Novartis and ICanServe held the “Health Reporting on Breast Cancer in the Philippines” workshop which was attended by 60 journalists who are PPI members. The workshop aimed to deepen local journalists’ understanding about the disease, the burden of breast cancer, and related terminologies and policies; inform them about new medicines available to breast cancer patients and their families; and link them with government and medical experts so they can write accurate and comprehensive stories about breast cancer. 

Twenty journalist-fellows were selected who contributed 40 38 stories on breast cancer that were published in major media outlets in the latter part of 2023. These published stories were then assessed by the Think Pink Awards panel of judges based on content (multiple sourcing, in-depth reporting, visualization), technical quality (clarity of report, absence of typos, strong headline), and ethics. The panel of judges was composed of Ms. Kara Magsanoc-Alikpala, founding president of ICanServe Foundation; Ms. Sheila Crisostomo, reporter of The Philippine Star; and Ms. Christine Fajardo, Communications & Engagement Head, Novartis Healthcare Philippines & Asia Cluster.

Ms. Alikpala thanked the journalists for opening “our minds with great detail about how dire and desperate it gets for patients” and that this difficult struggle “is a shared journey with family and friends”, and for highlighting the “health workers who would go beyond the call of duty” to help breast cancer survivors and their families. 

“You’ve demonstrated that breast cancer is a multifaceted issue, it’s not only a health issue. It’s an issue that is also economic, political, social, environmental, lifestyle, cultural. It’s a gender and human rights issue and many more. And like COVID, it can be headline material,” said Ms. Alikpala. “Writing with different slants for different audiences, is a great way to attract different kinds of stakeholders whom we need on board to act and unite against breast cancer.”

Mr. Rolando Estabillo, PPI Chairman & President, invited journalists, media organizations, civil society, government, and the public to join their mission to combat misinformation, defend press freedom, and ensure that journalism continues to serve as a pillar of democracy. “Our work is not just about protecting the rights of journalists and media organizations; it is [also] about safeguarding the right of every citizen to access accurate and reliable information.”

Mr. Kevin Zou, President of Novartis Asia Aspiring Cluster, thanked and lauded local journalists for promoting health literacy and serving as catalysts in improving breast cancer survivorship in the Philippines. He stressed that health literacy is vital in enabling patients and caregivers to use and understand health information and services.

“A high level of health literacy can facilitate early diagnosis and enhance treatment outcomes in many diseases, including breast cancer, the most common cancer among Filipino women. Your work [as journalists] is making a difference in the lives of Filipino breast cancer survivors and their families,” Mr. Zou said.

“Telling these stories about cancer and the struggle of women who fight cancer…[is] important,” said Department of Health Secretary Teodoro Herbosa.

Sen. Pia S. Cayetano, a breast cancer and women's health advocate, said there is a need for breast cancer stories “to be told in a personal way, a creative way, in a way that will make a difference to the people who are reading these stories. I honor the people who tell these stories.” 

H.E. Ambassador Bernard Dy, Philippine Ambassador to Switzerland, thanked the winning journalists, finalists and contributors for promoting health literacy through informative and inspiring stories in the fight against breast cancer. “May the winning journalists and community newspapers continue to be a source of inspiration and give voice to the patients and survivors, their families and those who care for them.” 

Department of Migrant Workers (DMW) Undersecretary Atty. Patricia Yvonne M. Caunan thanked the journalists for supporting the personal advocacy on women’s health and breast cancer of the late former DMW Secretary Toots Ople.

Dr. Corazon Ngelangel, President of the Philippine Cancer Society said that the Think Pink stories shared by local journalists echo the stories of cancer patients who approach their organization for assistance. “As excellent and creative storytellers, you help spread awareness on breast cancer.”