Contract management We process your personal data for the purpose of initiating or performing a contract (e.g. a specialist lecture), including as necessary for: - implementing tasks in preparation of or to perform existing contracts, including through our electronic platforms and ensure the management of electronic signature services;
- granting you access to our training modules allowing you to provide us with certain services;
- evidencing transactions;
- billing and invoicing.
| Contractual necessity or legitimate interest Our legitimate interests may include: - to establish a business/ contractual relationship with you or your employer;
- to ensure and document the adequacy between data relating to your profession and the activities that Novartis may envisage with you under a contract; and
- to administer the payment for our products and services.
To the extent we enter into a contractual relationship with you we will collect certain personal data in the context of that contractual relationship. Our processing of such data which is necessary to perform the negotiation or execution of the contract will be based on the legal basis of the contractual necessity. |
Business partner relationship management We process your personal data to manage, maintain and organize our professional relationship with you, including as necessary for: - contacting you with marketing, medical and other communications regarding products, therapeutic areas or services that we promote, including in the form of visits, calls, emails and mobile messaging;
- managing, evaluating, documenting and maintaining our relationship with you (e.g. through our databases), including segmentation and profiling activities to provide appropriate and educational, scientific and business-related support and care tailored to your specific characteristics, needs and preferences;
- inviting you to events or promotional meetings sponsored by us (e.g. medical events, speaker events, conferences);
- providing you with appropriate, adequate and updated information about diseases, drugs as well as our products and services;
- answering your requests and providing you with efficient support;
- sending you surveys (e.g. to help us improve your future interactions with us);
- tracking our activities (e.g. measuring interactions or sales, number of appointments/calls, website usage, or email click, read and/or open rates);
- managing, plan and executing communications and interactions with you (e.g. through the use of AI-assisted technology and operation of a database keeping records of interactions with business partners or managing call planning as well as call reporting); and
- improving the quality of our interactions and services by adapting our offering to your specific needs.
| Contractual necessity, legitimate interest, or consent Our legitimate interests may include: - to administer, organize, maintain and optimize our professional relationship with you, and ensure efficient business communication;
- to develop a proximity and trustful professional relationship with you;
- to provide knowledge to you about Novartis medicines and scientific developments;
- to promote innovation in the pharmaceutical field;
- to manage Novartis human and financial resources and optimize our interactions with you;
- to provide you with information and insights which may help you with taking technically and professionally well-informed decisions so that the right medicine may reach the patient;
- to offer our products and services to our customers.
Our goal is to personalize our relationship with you, and – depending on your personal characteristics, history of interactions, needs and preferences – to provide you with the most relevant information and to contact you in the best possible way. To achieve our legitimate interests in ensuring effective, adequate and proportionate communication and interaction with you, including optimizing the content, means and timing of our communications, we will segment our business partners, and allocate you to a profile that matches the information that we have about you (such as your personal characteristics, expertise, preferences, prior interactions with Novartis, responses to marketing communications, and/or areas of interests). Your profile will be adapted and will evolve over time, and will ultimately drive what type of communications we send you, what content they contain, and when and through which channels these communications occur. Our segmentation and profiling activities may involve the use of artificial intelligence (AI), including for analyzing your personal data and other information, such as aggregated and/or estimated sales or market data, or for predicting future trends and behavior. We may occasionally optimize such AI solutions by training or fine-tuning them with some limited amount of your personal data, always ensuring that we are not compromising your privacy, rights and interests, and we remain within the realm of our legitimate interest. To the extent we enter into a contractual relationship with you we will collect certain personal data in the context of that contractual relationship. Our processing of such data which is necessary to perform the negotiation or execution of the contract will be based on the legal basis of the contractual necessity. |
Fulfilment of our legal and regulatory obligations We process your personal data to fulfil our legal and regulatory requirements, including as necessary for: - ensuring and documenting compliance with reporting and other legal obligations (such as regulatory monitoring and reporting, adverse event and product safety related obligations, complying with our policies and local legal requirements, anti-corruption and anti-bribery laws, tax laws, transparency disclosure obligations, and/or statutory retention obligations);
- ensure and document proof of your active participation in our work meetings through a detailed report that will be sent to the health care professionals present;
- in the scope of early access programs: ensure the tracking of patients personal data collection to secure a compliant usage of the concerned product; collect data about the conditions of product usage; ensure the management of contacts with the health care professionals and their personnel under their responsibility or authority;
- archiving and record keeping; and
- any other purposes imposed by law and authorities.
| Legal obligation or legitimate interest Our legitimate interests may include: - to ensure and document compliance with applicable legal or regulatory requirements, or industry standards and practices.
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Managing company activities We process your personal data for our operational business purposes to manage and protect our company, including as necessary for: - preserving the company’s economic interests and ensuring compliance and reporting (such as complying with our policies and local legal requirements, tax deductions, managing alleged cases of misconduct or fraud; conducting audits and defending litigation);
- managing our IT resources, including infrastructure management and business continuity, and protect the security of our IT-systems, architecture and networks;
- preventing fraud or criminal activity, or misuses of our products or services;
- managing mergers and acquisitions involving our company; and
- achieving our corporate social responsibility goals.
| Legitimate interest Our legitimate interests may include: - to benefit from cost-effective services (e.g. we may opt to use certain platforms offered by suppliers to process data);
- to prevent fraud or criminal activity, misuses of our products or services as well as the security of our IT systems, architecture and networks;
- to sell any part of our business or its assets or to enable the acquisition of all or part of our business or assets by a third party; and
- to meet our corporate and social responsibility objectives.
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