Strategy Manager

Major accountabilities:

• Responsible for Hematology product marketing strategy and execution. Develop and implement integrated brand/s plans for assigned product(s)’s to achieve market share and sales targets.
• Learning agility involves quickly adapting to new information and knowledge about diseases or brands and promptlyimplementing it into brand execution.
• Analyze relevant industry trends and competitor activities, as well as growth opportunities; translate market intelligence into brand strategies and programs; leverage disease and market knowledge to gain customer insights through the use of appropriate tools and techniques both of the brand as well as competitors.
• Generate brand specific insights through understanding of local key stakeholders mapped and patient journey and brand impact on the medical society; Able to integrate insights to identify gaps and opportunities and translate then to effective and innovative solutions.
• Utilize insights from the cross-functional team, market research and competitor intelligence to develop and implement strategicand operational plans
• Responsible for manage brand budgets including planning, forecasting, spending, optimization and evaluation of costeffectiveness opportunities.
• Communicate effectively with commercial team to ensure the strategy execution, alignment, and partner with cross-functional team (including patient access, Medical, KAM, etc.) to optimize product performance and adjust plans accordingly.
• Lead and collaborate with cross-functional team, provide an ongoing feedback and directions to create positive impact anddrive the business. Leverage the team’s knowledge, skill set and competencies to deliver the right solution to the right patient.
• Manage effective agency partnerships; Work with partnership companies to ensure that positioning and messaging is alignedacross companies
• Engages in a continuous learning journey with KOLs to develop advocacy, identify current and future opportunities and insights
   

Key performance indicators:

• Market share & market share growth.
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements
   

Minimum Requirements:
Work Experience:

• Cross Cultural Experience.
• Project Management.
• Operations Management and Execution.
   

Skills:

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (PLM).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.
   

Languages :

• English.
• Chinese