REQ-10071477
פבר' 06, 2026
China

תקציר

l   Objective: patients activation through disease education programs via HCP and HCS social accounts covering different HCP segmentation, with effective and adaptable engagement approaches.

l   Measurement: active disease education HCP rate; # of content released by HCP/HCS; keywords share of voice in total Hyperlipidemia

About the Role

l   Role and Responsibility:

-HCP engagement strategy and execute engagement plan with efficient approaches by different HCP segmentation

- Disease education programs through HCP engagement forum and events

-Develop disease education programs with HCO/HCS and seek for effective coverage

-Track engagement activity and provide improvement suggestions based on insights

 

l   Major Accountabilities

- Familiarity with the full-channel business models in pharmaceutical-related fields (hospitals, retail pharmacies, e-commerce, etc.)

-With solid HCP engagement and activity execution experience in field

-Strong self-motivation and interpersonal skills in X-function collaboration

-Creative thinking, willing to take innovative practice, learning by doing

 

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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International
General Management
China
Shanghai (Shanghai)
Marketing
Full time
Regular
No
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Accessibility and accommodation

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

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REQ-10071477

Associate Director, IPA

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