Marketing Manager Oncology

Key responsibilities

• Translate International and Regional strategies into clear, ICE-aligned local portfolio plans driving growth, market share, and patient impact.
• Lead, develop, coach, and succession-plan the local marketing team, fostering strong ICE capabilities and a performance-driven culture.
• Set strategic direction for brand positioning, content development, and campaign execution across the portfolio in line with ICE standards.
• Review portfolio performance, execution quality, and insights to drive optimization, prioritization, and continuous improvement.
• Define and optimize marketing mix investments for prioritized customer segments, leveraging advanced analytics and GenAI-enabled tools.
• Design and orchestrate disease and patient journey strategies, omnichannel activation plans, patient services, and PSPs in line with governance and International guidance.
• Ensure consistency, quality standards, and best-practice sharing across brands, campaigns, and content.
• Deliver marketing objectives supporting sales growth and market share, including forecasting inputs, budget management, and ROI assessment.
• Enable strong cross-functional collaboration with Sales, Medical, Value & Access, and other stakeholders for coherent, customer-centric execution.
• Lead local brand and product launches, including launch readiness reviews and follow-up actions in collaboration with execution excellence teams.
• Ensure full compliance with Novartis policies, governance, SOPs, ethics, and industry codes across all marketing activities.

Requirements

• University degree in life sciences, marketing, business, or a related field, with relevant experience in pharmaceutical marketing or brand management; fluency in English required, local language desirable (Romanian).
• Strong understanding of pharmaceutical markets, healthcare systems, and customer dynamics.
• Proven experience developing and executing marketing strategies and integrated campaigns.
• Expertise in omnichannel marketing models and digital engagement.
• Strong financial acumen with experience in budget management and ROI assessment.
• Demonstrated cross-functional leadership and stakeholder management capabilities.
• Strategic, analytical, and data-driven mindset with strong problem-solving skills.
• Ability to integrate digital and AI-enabled tools into everyday marketing work.
• Ability to manage complexity, ambiguity, and multiple priorities effectively.

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.