Summary
About the Role
Your key responsibilities:
Your responsibilities include, but are not limited to:
• Develops brand strategy, promotional campaigns & tactical plans within marketing budgets.
• Prepares content of Integrated Brand Teams and Launch Teams and Runs market research programs & market insights for responsible brand and monitors/anticipates market development.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the cross-functional local/regional brand Team, incl. coordination of Integrated.
• Product Strategy Plan and monitoring the execution of objectives. Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions. Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Building solid collaboration with the main scientific Societies and KOLs
• Leverage digital skills to boost omnichannel approach identifying innovative solutions to maximize customer engagement and experience.
• Enhance interface with Global and Region Europe Teams to influence and act as role country to shape critical strategic factors for the brand.
What you’ll bring to the role:
• Fluent Spanish and English language
• 3+ years of experience in Brand Management
• Experience in Breast Cancer highly appreciated
•Scientific background
•Critical thinking
•Leadership by influence approach
• Good balance between Innovation and Execution
• Project Management skills
Why consider Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do at Novartis!
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
