A key barrier to healthcare access is often a lack of health knowledge — patients do not recognize symptoms or delay the long, expensive journey to see a doctor. Beyond medicine donations and access programs, Novartis works to empower patients by expanding health education in the developing and developed world.
In Mexico and elsewhere in Latin America, Novartis works with doctors on programs to:
- Educate patients
- Raise disease awareness
- Review therapeutic options
- Highlight the importance of keeping to a prescribed treatment regimen
In the US, Novartis partners with health insurers to educate patients about the importance of completing a full treatment course. Discounts are passed on by the insurer to patients who complete a full treatment course. This program has helped to reduce drop-off rates significantly. We also work with insurers in Brazil to extend coverage to non-hospital treatment, making it easier for people to gain access to medicines when they are not hospitalized.
Meeting the healthcare needs at the bottom of the pyramid
Novartis applied an innovative business model to the health needs of India’s rural population. The “healthy family” initiative, Arogya Parivar, hosts educational health camps across India to raise awareness about diseases and preventive health measures, and is being expanded to sub-Saharan Africa and southeast Asia.
Support for multiple sclerosis patients
The Go ProgramTM from Novartis provides multiple sclerosis patients with tools to help manage their illness. A website answers common questions about MS, while the program gives patients access to resources including medicine reminders, advice for talking with a physician, exercise ideas and information on MS-specific events.