REQ-10007972
May 29, 2024
USA

Summary

Location: This position will be located at East Hanover, NJ site and will not have the ability to be located remotely. This position will require 25-30% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered. About the Role: The Senior Marketing Manager – Multiple Sclerosis will be responsible for supporting the Patient and HCP marketing strategy, including the delivery of key strategic analyses and outputs to inform custom-er experience planning and execution within the Integrated Marketing Organization (IMO). This indi-vidual will report directly into the Executive Director of Marketing Strategy and will be partnering closely with P2P Marketers, Patient Marketers, and other strategic partners, to ensure that the Market-ing Strategy and concepts are orchestrated into the appropriate campaigns, tactics and experiences. Senior Marketing Manager will be responsible for contributing to the identification, the testing, and validation of creative concepts and messaging architecture, and contributing to the creation of assets, (i.e. CVA’s (core visual aid), the brochure and/or TV ad (brand dependent).

About the Role

Key Responsibilities:

  • Work with the Marketing SPOC and other marketing strategists  Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or supporting a Patient Marketer Director on this for a launch brand
  • Share and embed knowledge on best practices to engage customers  and change behavior across the full brand lifecycle
  • Execute upon best in class digital marketing strategies that align to brand goals, that are crafted to improve business results.
  • Ensure digital plans implemented and optimized.
  • Foster an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
  • Support and deliver the IPS/Impact  integrated plan for the brand to achieve the marketing strategy and objectives; define resourcing required and managing the allocated budget , collaborating across strategic partners including DIA, Communications and Engagement
  • Drive excellence in partnering closely with the Customer Experience Planning and Optimization team
  • Day to day contact with agency (AOR) to activate brand plan

Collaborate with Product and Global teams on coordinated plan and lead asset(s), as appropriate

What You’ll Bring to the Role:

Education: Bachelor’s degree in related field is required; MBA is preferred.

Essential Requirements:

  • A minimum of 3 years’ experience in marketing or equivalent experience in the pharmaceutical industry
  • Demonstrated experience of using data, analytics, and customer insights to drive personalization at scale
  • Strong cross-functional leadership and ability to collaborate with various collaborators and teams including Product, Communications, Legal, Regulatory, Compliance and International teams.
  • Excellent written and oral communication skills; ability to effectively communicate complex ideas and information to a range of audiences and partners
  • Meticulous with the ability to manage multiple tasks, priorities and deadlines

Desirable Requirements:

  • Experience in supporting high performing brands in highly competitive categories within the US
  • Recent launch experience for blockbuster specialty treatments

Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture  

You’ll Receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

The pay range for this position at commencement of employment is expected to be between $130,400 and $195,600/year; however, while salary ranges are effective from 1/1/24 through 12/31/24, fluctuations in the job market may necessitate adjustments to pay ranges during this period.  Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

US
Pharmaceuticals
USA
East Hanover
Marketing
Full time
Regular
No
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REQ-10007972

Senior Marketing Manager – Multiple Sclerosis

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