##  [Novartis Pharmaceuticals head on chief, Marie-France Tschudin on rethinking the drug-launch formula](/news/in-the-news/novartis-pharmaceuticals-head-chief-marie-france-tschudin-rethinking-drug-launch-formula "Novartis Pharmaceuticals head on chief, Marie-France Tschudin on rethinking the drug-launch formula") 

  

 

 Feb 03, 2020 

 

 

 

Tschudin talks with FiercePharma at the J.P. Morgan Healthcare Conference.about a “value-based approach” to drug launches.



[Read More](https://www.fiercepharma.com/pharma/jpm-pharma-launches-have-changed-and-so-novartis-adapting-exec-says)

 

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