Juni 17, 2024


Responsible for the development, implementation and execution of marketing and operational plans that optimize brand performance and achieve brand targets for a brand or set of brands in the short and long term. Manage key accounts for dedicated therapy area to ensure successful brand performance.

About the Role

Major accountabilities:

  • Interacts with all customer groups to make market observations, and identifies potential insights and market access issues

  • Identifies suitable forecast analogues.

  • Segments customer groups by agreed criteria.

  • Identifies potential key tactical options within each component of the marketing mix.

  • Creates and delivers operational plans appropriate to life cycle of the brand

  • Manages patient flow from ambulatory to commissions, interacts with regional health authorities to facilitate patient flow and successfully manage key administrative processes.

  • Develops and manages critical relationships with key specialists in assigned key accounts.

Key performance indicators:

  • Targets achieved vs. Budget
  • Quality of launch strategies and timeliness of implementation of marketing activities
  • Quarterly targeted call planning, segmentation, targeting and reporting- CRM

Minimum Requirements:

  • Strong key account management experience or product management experience
  • At least 5 years of experience in sales/commercial functions
  • Experience in Onco business set up is advantage


  • CRM (Customer Relationship Management)
  • Customer Care
  • Field Sales
  • Key Account Management
  • Multitasking Skills
  • Patient Care
  • Promotion (Marketing)

Languages :

  • English language, both written and spoken

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?

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Innovative Medicines
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Customer Engagement Manager / Therapeutic Area Lead - Belgrade

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