Portfolio Lead, Oncology

Portfolio Lead, Oncology
Responsible for the development, implementation and execution of operational plans that optimise sales, market share and revenue growth for a brand or set of brands in the short and long term.

Develops sales forecast and ensures key tracking measures are in place. Identifies country-specific insights using market research, competitive intelligence, and understanding of disease areas. Prioritises appropriate targeting, positioning and messaging across all customer segments. Implements portfolio tools, e.g. category sales aids. Optimises channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs. Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis. Lead and develop direct reports. Execute key opinion leader development program. Leads development and delivery of key promotional campaign materials from insights to review, production and implementation. Manages brand finance and budgets, including appropriate management of brand resources. Drives consistent execution of product strategy throughout Marketing, Sales, Managed Markets/Market Access and Medical using appropriate KPIs. Manages effective agency partnerships. Monitors business performance and external environment via appropriate tools and takes corrective action as required to meet business objectives. Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies. Ensure all activities comply with company policies, relevant Acts, legal demands and ethical standards Ensure the prompt reporting of adverse events to the DS & E department in accordance with company procedures Select, or approve the selection and training of staff. Establish lines of control and delegate responsibilities to subordinate staff. Ensure all the activities of the marketing group comply with relevant acts, legal demands, and ethical standards.
University degree in Science and/or degree in Business Marketing, Health Sciences or Clinical Research English 3 – 5 years operational marketing experience with focus on extensive product/brand management including customer facing/sales experience.
AU Pharma Pty Ltd
Full Time