Nov 29, 2023

About the Role

Your key responsibilities:

• Develop and execute an Integrated and Innovative Lutathera Brand Plan ensuring a successful execution with clear differentiation from competitors; Develop the new indication Launch Readiness plan aligned with the global Product life cycle management strategy.
• Support in developing market research programs & market insights/CI for Lutathera and monitors/anticipates market trends starting from the constant costumer interaction, which will contribute to short-midterm strategic brand planning
• Responsible for execution, monitoring and analysis of the agreed tactical plans
• Lead the cross-functional National Brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives.
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guideline and of innovative services to establish a new way of interaction with all targets of reference in collaboration with Reps and Field base xFunctional Team
• Executes global marketing activities localization as well as country-initiated marketing activities (national e/o regional) and support the global team in the launch readiness preparation and insight collection.
• Develops brand strategy, promotional campaigns and tactical plans within marketing budgets. Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Patient Forecast Model management and analysis in order to ensure effective financial discussion throughout the year.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives in compliance with applicable policies, procedures and other regulations.
• Building solid collaboration with the main scientific Societies and KOLs (Key Opinion Leaders) setting the basis for a further strong partnerships in the NET landscape.
• Product & Disease extensive knowledge

Diversity & Inclusion / EEO

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Role Requirements

• Scientific or Economical University Degree (Master’s degree is a plus)
• Excellent English written and oral communication skills
• Minimum 3/4 years of experience in a Marketing role
• Strong knowledge of the pharmaceutical market (Oncology and/or NET cancer is a Plus)
• Pre-launch activities experience
• Strategic thinking capabilities, analytic and operational approach.
• Good problem-solving approach
• Ability to Develop trust-based relationships with key stakeholders
• Good Digital Skills

Work location: Colleretto Giacosa/Milano

Why Advanced Accelerator Applications?

Thousands of people die of cancer around the world every day. At Advanced Accelerator Applications, a Novartis company, our mission is to transform lives through radioligand therapy in nuclear medicine to fight several leading types of cancer. How will we continue to be on the cutting edge of medicine? We believe new groundbreaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working. We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying! Imagine what you could do here at Novartis!

Imagine what you could do at Novartis!

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Colleretto Giacosa
Full Time
careers default image

Brand Leader Radioligand Therapy

Apply to Job Access Job Account