Jan 24, 2023

Job Description

20+ brands catering to 50+ disease areas! The team of Novartis specialists within Insights & Analytics are on a data and digital transformation journey, demonstrating analytics to generate meaningful insights for Novartis medicines impacting more than 500 million patients worldwide. The team is poised to enable easier, faster and reliable decisions for Novartis divisions across the globe.

Your key responsibilities:
Your responsibilities include, but are not limited to:

Proactive communication with stakeholders to gather campaign measurement objectives.
Drive conversations on measurement and analysis perspectives to evolve as a trusted partner to stakeholders.
Build measurement framework(s) to define measurement methodology, identify measurement KPIs relevant to campaign goals.
Extract data/ metrics from social media ad platforms or Sprinklr, analyze extracted data, measure campaign performance, generate insights to facilitate decision making and present findings through powerful illustrations and visualizations.
Analyze data from Google Analytics to close campaign performance measurement loop.
Connect the dots – Connect inferences from various social media platforms and channels to depict a comprehensive measurement approach and analysis.
Work with the broader team in collaborating across various channels and teams

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum Requirements

What you’ll bring to the role:
4+ years of Social Media Analytics experience is required in leading projects by proactively driving strategic conversations pertaining to campaign planning and analysis.
Strong understanding on marketing funnel and closed-loop marketing approach.
Exposure on website measurement and analytics – Google Analytics be familiar with metrics on Universal Analytics. (Some idea on GA4 would be an added plus)
Ability to translate thought processes into effective visualizations through presentations.
Good communication and presentation skills, Strong problem solving, business analysis and quantitative skills.
Understand principles of Data management, Digital Analytics, Social Media Performance measurement, and Insights generation
Proficient in measuring and analyzing complex data set for both planned and ad hoc analysis, detail oriented and committed to producing high-quality work.
Passion for customer service and relationship building and ability to collaborate in a constructive manner with others in a dynamic working environment.

Basic/ Intermediate knowledge on other digital marketing channels such as Paid Search, SEO, Display Ads, Programmatic Ads advantage.
• Graduate or Post Graduate qualification.
Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!

Imagine what you could do at Novartis!
Commitment to Diversity & Inclusion:
Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and
empowers our people to unleash their full potential.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network.
Hyderabad, AP
Full Time
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Senior Analyst -Social Media Campaign Analytics Specialist

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