354511BR
Oct 05, 2022
Turkey
Job Description
Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.
Diversity & Inclusion / EEO
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Minimum Requirements
• Bachelor's degree from related departments
• Minimum 5 years of experience
• Excellent command of both English and Turkish (written and spoken)
• Good command of MS Office application
• Strong analytical skills with leadership presence
• Team player and strong communication skills
• Ability to work in a fast-paced changing environment
• Team working and customer oriented mindset
Major Accountabilities
-Develops brand strategy, promotional campaigns & tactical plans within marketing budgets
-Prepares content of Integrated Brand Teams and Launch Teams.
-Runs market research programs & market insights for responsible brand and monitors /anticipates market development
-Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
-Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives
-Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
-Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
-Identifies area market insights and opportunity via customer interactions
-Executes central marketing activities as well as regional initiated marketing activities
-Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
-Compliance with applicable policies, procedures and otherregulations
-Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...).
-Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs
-Collaborate with Marketing and Medical teams to maximize activities:
-Scout centers, KOLs and OLs by disease within assigned territory
-Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
-Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt
-Distribution of marketing samples ( where applicable )
• Minimum 5 years of experience
• Excellent command of both English and Turkish (written and spoken)
• Good command of MS Office application
• Strong analytical skills with leadership presence
• Team player and strong communication skills
• Ability to work in a fast-paced changing environment
• Team working and customer oriented mindset
Major Accountabilities
-Develops brand strategy, promotional campaigns & tactical plans within marketing budgets
-Prepares content of Integrated Brand Teams and Launch Teams.
-Runs market research programs & market insights for responsible brand and monitors /anticipates market development
-Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
-Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives
-Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
-Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
-Identifies area market insights and opportunity via customer interactions
-Executes central marketing activities as well as regional initiated marketing activities
-Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
-Compliance with applicable policies, procedures and otherregulations
-Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...).
-Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs
-Collaborate with Marketing and Medical teams to maximize activities:
-Scout centers, KOLs and OLs by disease within assigned territory
-Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
-Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt
-Distribution of marketing samples ( where applicable )
PHARMA
AMAC
Turkey
İstanbul
Novartis Turkey
Marketing
Full Time
Regular
No
