354094BR
Sep 29, 2022
China

Job Description

2x Patient Reach, 2x Faster! This is the vision of our newly established IMI China!

• Supports brand strategy, promotional campaigns & tactical plans within marketing budgets
• Prepares content of Integrated Brand Teams and Launch Teams.
• Runs market research programs & market insights for responsible brand and monitors /anticipates market development
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions
• Executes central marketing activities as well as regional initiated marketing activities
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Compliance with applicable policies, procedures and other regulations
• Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...). Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum Requirements

• Solid experience as brand manager for multi-brands/indication
• Excellent project management skills and solid hypothesis driven analytical and storytelling capability.
• Good at communicating & coordinating across x-functional teams, across internal & external key stakeholders
• Chinese native speaker. Fluent in both written and oral English
• Curious, customer focused, result-driven, agile to business change, and long-termism

Why consider Novartis?

799 million. That’s how many lives our products touched in 2019. And while we’re proud of that fact, in this world of digital and technological transformation, we must ask ourselves this: how can we continue to improve and extend even more people’s lives?
We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.
Imagine what you could do at Novartis!
ONCOLOGY
ONCOLOGY BU
China
Beijing
Marketing
Full Time
Regular
No
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354094BR

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