353598BR
Sep 23, 2022
China

Job Description

769 million Chinese patients benefit from Novartis products! In this job, on behalf of Novartis, you will transfer cutting-edge, professional pharmaceutical knowledge and optimized drug treatment programs to clinicians, thereby helping relevant patients to obtain more economical, safe and effective treatment and rehabilitation.


Your Responsibilities:

Your responsibilities include, but not limited to:


• Support with high quality timely marketing input from the market and implement tactical plans/projects in order to maximize the value of the brand(s) through life cycle management.
• To ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals, to identify the most effective market segments to promote products, the most promising target
• To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups, and the socio-demographic characteristics of consumers, their needs, criteria & attitudes consumption patterns of strategic products.
• To plan product promotion tactics, develop the scheme, forms, methods andtechnology of promotion (action plan, media plan), to implement theterms of the financial discipline in accordance with budget, and to study the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).
• Develop and organize events, create the planned level of distribution and systematic implementation of new products.
• Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved. Guarantee the same approach among the Customer Marketing team.
• Support Head of Marketing in building the annual budget and in management of the monthly financial forecasting of total investments -Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt

Diversity & Inclusion / EEO

诺华致力于打造一个卓越、包容的工作环境和多元化团队,代表我们服务的患者和社区。

Minimum Requirements

hat you’ll bring to the role:

• University degree in Business or Science
• Fluent in both written and spoken Chinese Mandarin
• 6 years marketing experience within pharmaceutical industry, 3 years in management position Marketing experience preferred



Desirable Requirements:

• MBA preferred
• Fluent in both written and spoken English



Why Novartis?
769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

Join our Novartis network: If this role is not suitable to your experience or career goals but
you wish to stay connected to hear more about Novartis and our career opportunities, follow us via Novartis Group WeChat Recruitment Account.
ONCOLOGY
ONCOLOGY BU
China
上海
Marketing
全职
正式员工
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353598BR

Group Area Marketing Manager

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