353531BR
Sep 22, 2022
USA

Job Description

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.

This VP, Head of Marketing Strategy, US Oncology will oversee an Oncology marketing execution team deployed by disease area and as a portfolio. This individual will serve as the single point of contact and partner to the U.S. Oncology Portfolio GMs in the translation of the Portfolio and Product strategy into brand and customer-centric solutions, communications, experiences, & tactics across channels and segments.

The VP, Head of Marketing Strategy, US Oncology will report to the Chief Marketing and Customer Experience Officer and be a member of the US Integrated Marketing leadership team. This role will form and lead the development of overall disease-area & brand activities for personal promotion, non-personal promotion, and direct-to-patient experiences. This role will directly interface with the EVP, Oncology US & US Oncology GMs to make informed decisions on strategic shifts in marketing plans and resource allocation across the portfolio.

The VP, Head of Marketing Strategy, US Oncology will also oversee team development, ensuring their skills and capabilities meet ongoing and future needs of the business.

Your responsibilities include, but are not limited to:
• Oversee primary Oncology Portfolio GM interfaces and liaises with the EVP, Oncology US & US GMs to drive seamless alignment and consistency between the Product Strategy and Customer Experience Marketing functions
• Build and lead a new function and team within Marketing for Oncology; lead the change management effort for the Oncology Marketing team
• Develop the go-to-market channel strategy: establish a vision for how paid, owned, or earned media touchpoints will drive the portfolio strategy and overall business objectives, collaborating closely across internal and external teams who may have ac-countability for executing parts of the integrated plan that reside outside of the Integrated Marketing organization (e.g., PSS, Communications, Patient Engagement). This includes linking specific business and marketing objectives to high-level engagement opportunities. It should also include thinking about how we utilize data, tech, and content to build effective communications and enhance overall patient or HCP experience
• Direct-to-Patient / Non-Personal promotion – Responsible for leading the strategic design, tactical execution & development, media planning & optimization, & KPI /performance management of all key consumer campaigns including broad media, streaming, digital, etc as well as all key non-personal / digital HCP campaigns including foundational & non-foundational platforms
• Responsible for leading the strategic design and tactical execution & development of all key personal promotion stakeholder campaigns
• Omnichannel – Responsible for leading efforts to enhance promotional efforts to key customers through full & coordinated ‘surround-sound’ promotion utilizing advanced analytics in collaboration with analytics and content teams and pulling-through execution with critical field / customer-engagement stakeholders
• Create a high performing team that proactively and effectively interfaces between the pillars and key functions; ensure business continuity is maintained throughout the transition and operational phases of the transformation
• Partner with Customer Experience Planning and Optimization teams to develop an integrated plan and campaign against the key assets and assist US Portfolio GMs in resource-allocation, KPI / performance metric-assessment, & adjustment of plans through use of marketing mix models, ROI, etc.

This is a US based position. No international relocation will be provided for this position.

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).

Diversity & Inclusion / EEO

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

What you’ll bring to the role:
Education: Bachelor's degree in related field is required; Master of Science and/or MBA preferred

Experience:
• Minimum of 12 years of experience in commercial Marketing in Pharmaceutical or Healthcare industries and Oncology therapeutic area expertise preferred
• Five years’ experience cross-functional experience such as; sales, market access, patient services or agency.
• Recent US experience (within last five years) with last two+ years at Executive Dir level or above.
• Recent Oncology experience preferred
• Strong understanding of the creative/content process and the ability to deliver in-market communications across multiple channels – online and offline
• Experience building and leading a new/large team
• Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross-functional stakeholders, partners and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Curiosity and passion about marketing, staying abreast of industry news, best practices, and emerging trends

#transformingforgrowth

Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
PHARMA
US PHARMA
USA
East Hanover, NJ
Marketing
Full Time
Regular
No
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353531BR

VP, Head of Marketing Strategy US Oncology

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