350420BR
Aug 05, 2022
USA

Job Description

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.


The Director, Patient Marketing – Heart Failure will be responsible for defining the Patient marketing strategy for Novartis’ cardiovascular launch brand and/or brand with higher orchestration complexity, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience. This individual will report directly into a Marketing Lead that oversees a clustering of brands, partnering closely with this Lead, along with the HCP Marketers, Patient Marketing Best Practice Lead, and other strategic partners, to ensure that the Patient Marketing Strategy and concepts are effectively orchestrated into patient-centric campaigns, tac-tics and experiences. The Patient Marketer will be responsible for identifying, testing, and validating patient creative concepts and messaging architecture, and creating the lead asset for patients, including the patient brochure and/or TV ad (brand dependent). This role will identify, share and embed best practices across the Patient Marketers to improve impact and create communities of practice on effective and impactful patient marketing.

Your responsibilities will include but are not limited to:

• Work effectively with the Marketing single point of contact and the HCP Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for launch brands and/or brands with higher orchestration complexity.

• Establish brand-specific Patient domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences.

• Drive best in class digital marketing strategies that align to brand goals and improve business results, ensuring digital plans are implemented and optimized.

• Share and embed knowledge on best approaches to engage Patients and change behavior across the full brand lifecycle.

• Foster an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives.

• Define and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including Customer Experience, PSS and Communications and Engagement.

• Drive excellence in developing the lead asset for Patient (e.g., patient brochure/TV ad) through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team.

• Provide business requirements and input into selecting the agency (AoR) for brand marketing (Patient) and partner with Operations to enhance agency relationship(s)

This position will be located at the East Hanover site and will not have the ability to be located remotely. This position will require 25% travel as defined by the business (domestic and/ or international).

Diversity & Inclusion / EEO

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

What you’ll bring to the role:

• Bachelor’s degree in related field is required; Master of Science and/or MBA preferred.

• Minimum of 7 years of experience in commercial marketing with multi-functional experience in the pharmaceutical industry with 5 years of patient-focused background.

• At least 5 years of demonstrated experience of using data, analytics, and customer insights to drive personalization at scale.

• Experience building and leading a new function and working with high complexity brands.

• Experience in driving high performing and across greatly complex brands in highly competitive categories within the US and providing strategic direction on patient to the Marketing Lead.

• Transformational leadership skills with strategic experiences to transform the business into next generation engagement.

• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global.

• Detailed with the ability to manage multiple tasks, priorities, and deadlines

Desirable Experience:
• Recent launch experience for blockbuster specialty treatments, cardiovascular preferred
No video provider was found to handle the given URL. See the documentation for more information.
PHARMA
US PHARMA
USA
East Hanover, NJ
Marketing
Full Time
Regular
No
careers default image
350420BR

Director, Consumer Marketing - Heart Failure

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