349153BR
Jul 27, 2022
USA

Job Description

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.

The Media Lead is in charge of transforming our media capabilities, investment and measurement, while delivering positive return on marketing investment and future-proofing our US business. Responsible for directing Media Strategy, Media Planning and Media Buying for all paid channels including HCP and Consumer. This individual will work with our agency partners and marketers and be responsible for strategy and implementation of data-driven, cross-channel media for the business. Remit includes the strategic and operational management and implementation of activities related to the conception, design, creation, development, and production of media (e.g., video, audio, graphics, multimedia, and other forms of digital media) for diverse audiences, including internal and external stakeholders.

Your responsibilities include, but are not limited to:
• Develop the overarching media strategy, vision, and priorities for our US IM brands including the media budget and media agency relationship working closely with senior leaders and business partners.
• Drive above-brand initiatives in assessing new data-driven buying and planning models and leverage advanced application of analytics to drive optimal media channel investment decisions
• Establish a formal planning process and communications cadence with finance, business and marketer stakeholders
• Ensure that the media team and its operations, processes, and execution efforts are effectively delivering high quality work that contributes to timely achievement of business goals and desired outcomes.
• Provide strategic recommendations on opportunities to optimize both short-term performance and long-term equity including the strategic trade-offs between the two outcomes.
• Lead media ecosystem innovation and contribute to overall experience planning efforts by staying current with industry news, digital trends, evolving platforms, and ever-increasing regulatory and legal/compliance guidelines.
• Develop, manage, and innovate Media Guidelines to best reflect the changing media landscape
• Work closely with the Data, Insights & Analytics team to develop paid media measurement approach and influence brands to adopt consistent approach across portfolio

Our selection process will prioritize US-based associates whose roles may be changing or may be impacted as a result of the Transforming for Growth reorganization. This is a US based position. No international relocation will be provided for this position.

This position can be based remotely anywhere in the U.S. (there may be some exceptions based on legal entity registration). Please note that this role would not provide relocation as a result. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager.

Diversity & Inclusion / EEO

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

What you’ll bring to the role:
Education: Bachelor’s degree in related field is required; Master of Science and/or MBA preferred

Experience:
• Minimum of 10 years of experience in commercial Media/Marketing with multi-functional experience in Agency, Pharmaceutical or Healthcare preferred
• Minimum of 10 years of demonstrated experience in leading media planning, buying, and investment strategy across all media channels
• Minimum of 10 years of experience in assessing, implementing, and leading new data-driven buying and planning models to drive optimal media channel in-vestment decisions
• Minimum of 10 years of demonstrated experience integrating media within MarTech platforms
• Agency media planning, buying experience and data fluency
• Advanced skills in budget management, communications, and leadership and execution of objectives critical to organizational success
• Demonstrated business expertise and knowledge (business acumen) and the ability to consult internally and/or externally
• Demonstrated prioritization, organizational, analytical and research skills as well as the ability to conceptualize more complex issues and work on complex processes, procedures or solutions

#transformingforgrowth

Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

COVID-19: While Novartis does not require vaccination at this time, for certain Novartis sites in the US all associates and candidates may be required to either upload an image of their COVID-19 vaccine card demonstrating proof of full vaccination for COVID-19 (or other similar evidence of vaccination) or proof of a negative COVID-19 test taken by the associate or candidate within the past seven days to enter any of our sites and/or customer office or healthcare facility, as well as prior to participating in other work related off-site meetings. Employees working in customer-facing roles must adhere to and comply with customers’ (such as hospitals, physician offices, etc.) credentialing guidelines, which may require vaccination. As required by applicable law, Novartis will consider requests for reasonable accommodation for those unable to be vaccinated. This requirement is subject to applicable state and local laws and may not be applicable to employees working in certain jurisdictions. Please send accommodation requests to [email protected].

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
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PHARMA
US PHARMA
USA
East Hanover, NJ
Marketing
Full Time
Regular
No
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349153BR

Executive Director, Media - Remote

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