Jul 19, 2022

Job Description

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.

The ideal location for this role is our East Hanover site but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific East Hanover site for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position may require up to 20% travel. This is a US based position. No international relocation will be provided for this position

Are you passionate about Pharmaceutical Integrated Insights and motivated to operate in an ‘unbossed’ culture? Are you curious to see how your skills and experience can impact breakthrough life-changing medicine and have a positive impact on the lives of everyday people?

The Director, Integrated Insights – Essential Brands leads their team to generate and apply customer and consumer insights and analytics that create successful business outcomes across an established portfolio of brands within the US IM business. This role ensures that current actions and future strategies are firmly rooted in an understanding of consumer behavior. This leader monitors and manages insights and uses scaled analytic tools across a range of established brands, leveraging shared solutions to create efficient research investment across the portfolio and generating results that can be applied at scale. You will create value and impact by actively prioritizing and shifting resources to areas of the portfolio with the greatest need, and must be able to pivot and redirect the team’s energy as conditions evolve. This is a “hands-on” role, requiring you to be directly involved in identifying, framing and solving issues, while also coaching your team.

This Director is a champion for the voice of customers and patients, has strengths in analytics (predictive and performance), behavioral insights, and a skill for defining a compelling narrative that challenges the status quo to allocate resources toward the most relevant business needs and opportunities. This leader will model the role of “Intellectual Sparring Partner” as a proactive, committed colleague who productively challenges assumptions and elevates the thinking of those around them. As a player-coach, this role will lead new ways of working as a proactive, committed partners focused on driving outcomes by leveraging syndicated, custom, traditional, digital, and emerging methodologies, and will actively partner with the Vice President of Integrated Insights, Customer Engagement & Enterprise Analytics, Strategic Data Products, and DIA Capabilities partners to deliver solutions. This person will work closely with Marketing Strategists and other cross-functional leaders to direct the efforts of the Integrated Insights team as they deliver on the current and future needs of the Product Focused business.

This role reports to the Vice President, Integrated Insights within the Data, Insights, and Analytics team, and is a front-line leader as our organization shifts to a more customer-focused, integrated design. In collaboration with the Vice President, this role will deliver new ways of working that elevates the impact of the DIA organization.

Your responsibilities include, but are not limited to:

• Lead a team of 5-10 Insights professionals embedded within the Essential Brands team covering the conditions relating to Hematology, Solid Tumor, Ophthalmology, and Respiratory.
• Define and embed new skills (e.g.: problem identification, behavioral research framework, articulating recommendations in relevant context) and new ways of working (e.g.: cross-functional collaboration, leveraging shared solutions/methods) to develop team capabilities and increase the impact of insights.
• Foster solutions-oriented thinking by building a culture of performance, accountability, simplicity, empowerment, external orientation, and curiosity.
• Work with heads of Integrated Insights, Customer Engagement & Enterprise Analytics, Strategic Data Products, and DIA Capabilities to develop and implement methodologies and tools to support Essential Brands.
• Partner with Enterprise Analytic and Data teams to integrate performance analytics (e.g., diagnose current results with aligned KPIs and drivers, provide clarity on root cause) and predictive analytics (e.g., data-driven scenarios and simulations) to explore/address business issues in the context of the disease area or brand.
• Uncover key patterns, insights and opportunities among payers and systems of care by utilizing: Rebate Analysis & Modeling, Contracting analysis, Claims/Patient/Economic Propensity Analysis, and Customer Insights
• Patient Insights – rigorous understanding of the human experience and success within the therapies we offer, with an emphasis on behavioral and environmental drivers.
• Customer Insight – create an in-depth, 360° understanding of health care providers (HCP) through segmentation, Rx behaviors, trends analysis, data analysis, and primary/secondary research.
• Brand Activation – utilize research solutions for segmentation, positioning, and marketing campaign development and evaluation.
• HCP and Patient Journey Mapping – define the end-to-end experience for HCPs and patients, identifying key drivers across moments of truth that can improve the success of our brands and solutions.
• Behavioral Insights – Utilize a consistent behavioral framework (e.g., COM-B) to execute research in context of actual behaviors, leverage experimentation to inform hypotheses and develop powerful insights.
• Performance Drivers – utilize market data to monitor FF productivity; identify root cause of any performance issues and highlight areas of opportunity. Identify and evaluate performance of targeted marketing efforts.
• Customer Insights – for priority HCPs, identify unique insights or exceptional performance drivers that are impacting success.
• Utilize a value-based Insights prioritization and budget process to create clarity and calibration of the financial impact associated with research activities. Lead quarterly budget reviews with the IMST leads and stakeholders to redeploy investments as priorities and market conditions evolve.
• Identify areas for process and systems innovation and implement change that will enhance the overall effectiveness of the team
• Work within Ethics, Risk and Compliance policies and procedures and ensure those around him/her do the same.
• Work to ensure a diverse and inclusive environment free from all forms of discrimination and harassment.

Diversity & Inclusion / EEO

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

What will you bring to the role
• Bachelor's degree in related field is required; Master of Science and/or MBA preferred
• 8+ years of progressive leadership experience in Analytics and Insights focused roles supporting Commercial/Sales/Brand/Product organizations
• Prior Pharma/Life Sciences experience coupled with experience in one of the aforementioned therapeutic area is preferred
• People Management experience in Analytics & Insights organization required
• Deep experience in consumer insights, including an application of behavioral and psychological research methodologies.
• Extensive experience effectively and successfully managing a wide portfolio for an Analytics & Insights organization.
• Proven teamwork, collaboration, and people management skills
• Must possess an ability to foster cross-functional alignment of key stakeholders to create a disciplined, ambitious, and collaborative, global, commercial operating platform
• Strategic planning capability combined with an outstanding ability to drive execution with a focus on directing operational enhancements to increase quality and effectiveness
• Have successfully managed the development of others
• Works effectively across functions as a team player to seamlessly help to achieve common goals without hierarchy, politics, or self-interest
• Ability to work in a dynamic, fast-paced, multifunctional team environment


Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

COVID-19: While Novartis does not require vaccination at this time, for certain Novartis sites in the US all associates and candidates may be required to either upload an image of their COVID-19 vaccine card demonstrating proof of full vaccination for COVID-19 (or other similar evidence of vaccination) or proof of a negative COVID-19 test taken by the associate or candidate within the past seven days to enter any of our sites and/or customer office or healthcare facility, as well as prior to participating in other work related off-site meetings. Employees working in customer-facing roles must adhere to and comply with customers’ (such as hospitals, physician offices, etc.) credentialing guidelines, which may require vaccination. As required by applicable law, Novartis will consider requests for reasonable accommodation for those unable to be vaccinated. This requirement is subject to applicable state and local laws and may not be applicable to employees working in certain jurisdictions. Please send accommodation requests to [email protected].
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East Hanover, NJ
Full Time
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Director, Essential Brands Integrated Insights

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