May 11, 2022
Hong Kong Special Administrative Region, China

Job Description

400 million! That's how many people worldwide cannot access essential health services and more than 2 billion cannot afford to buy the medicines they need. At Sandoz, we discover new ways to improve and extend people’s lives. We pioneer novel approaches to help people around the world access high-quality medicine

Major Accountabilities:

-Support with high quality timely marketing input from the market and implement tactical plans/projects in order to maximize the value of the brand(s) through life cycle management. -To ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals.
-To identify the most effective market segments to promote products, the most promising target
-To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.
- To study the socio-demographic characteristics of consumers, their needs, criteria & attitudes consumption patterns of strategic products.
- To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.
- To plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).
- Develop and organize events, create the planned level of distribution and systematic implementation of new products.
- Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved. Guarantee the same approach among the Customer Marketing team.

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum Requirements

• Degree in Life Sciences, Pharmacy, Biomedical or other related discipline.
• Strong business acumen in Pharma / Generics, understanding of different business models and channels, Portfolio and Launch and BD&L
• Ability to work well with senior leaders, lead and influence across multiple levels and functions of an organization and with strong leadership in leading people.
• Able to understand changing dynamics of Pharmaceutical industry
• Proficient and fluent in English (spoken and written), with good interpersonal and communication skills.

Why consider Novartis?

799 million. That’s how many lives our products touched in 2019. And while we’re proud of that fact, in this world of digital and technological transformation, we must ask ourselves this: how can we continue to improve and extend even more people’s lives?
We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.
Imagine what you could do at Novartis!

Commitment to Diversity & Inclusion:
Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Commercial OPS SIR SZ
Hong Kong Special Administrative Region, China
Hong Kong
Full Time
careers default image

Head of Marketing

Apply to Job Access Job Account