343929BR
Apr 15, 2022
Turkey

Job Description

Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.



Major Accountabilities

-Develops brand strategy, promotional campaigns & tactical plans within marketing budgets

-Prepares content of Integrated Brand Teams and Launch Teams.

-Runs market research programs & market insights for responsible brand and monitors /anticipates market development

-Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)

-Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives

-Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

-Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

-Identifies area market insights and opportunity via customer interactions

-Executes central marketing activities as well as regional initiated marketing activities

-Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

-Compliance with applicable policies, procedures and otherregulations

-Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...). Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs

-Collaborate with Marketing and Medical teams to maximize activities:

-Scout centers, KOLs and OLs by disease within assigned territory

-Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

-Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt

-Distribution of marketing samples ( where applicable )

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum Requirements

• Bachelor's degree from related departments
• Excellent command of both English and Turkish (written and spoken)
• Good command of MS Office application
• Strong analytical skills with leadership presence
• Team player and strong communication skills
• Ability to work in a fast-paced changing environment
• Team working and customer oriented mindset
PHARMA
AMAC
Turkey
İstanbul
Marketing
Full Time
Regular
No
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343929BR

Product Manager

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