341055BR
Mar 13, 2022
Malaysia

Job Description

1886! We have more than 130 years of experience treating patients. Sandoz, a division of Novartis, is a global leader in Generics and Biosimilars and is committed to playing a leading role in improving access to medicines worldwide.

As a Head of Portfolio and Launch, you will develop and drive the execution of brand marketing plans with the objective to enhance market share and revenue growth in the market.

Your Responsibilities:

Your responsibilities include, but not limited to:
• Support with timely marketing input from the market and implement tactical plans/projects in order to increase the value of the brand(s) through life cycle management. Ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals.
• Identify the most effective market segments to promote products, the most promising target. Study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups. Study the socio-demographic characteristics of consumers, their needs, criteria & attitudes consumption patterns of strategic products.
• Plan product promotion tactics, develop the scheme, forms and technology of promotion (action plan, media plan), to implement the terms of the financial field in accordance with budget. Plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).
• Develop and organize events, create the planned level of distribution and systematic implementation of new products. Prioritize resources and activities towards the excellence and establish the appropriate processes and critical metrics to implement and track, reporting progress and insights regularly to key stakeholders involved. Guarantee the same approach among the Customer Marketing team.
• Support Head of Marketing in building the annual budget and in management of the monthly financial forecasting of total investments
• Completion of portfolio evaluation (future pipeline and gap analysis)
• Lead new product launch
o On time launches
o Achievement of Financial Targets
o Collaboration/alignment with Regional Portfolio & CE team & processes
• Align with sales target for Sandoz Malaysia & Singapore. Good collaboration and communication with local and regional cross-functional launch team, regional portfolio and BD&L

#SANDOZ

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum Requirements

What you’ll bring to the role:
• Degree in Life Sciences, Pharmacy, Biomedical or other related discipline.
• Strong business acumen in Pharma/Generics, understanding of different business models and channels, Portfolio and Launch and BD&L
• Ability to work well with senior leaders, lead and influence across multiple levels and functions of an organization
• Able to understand changing dynamics of Pharmaceutical industry
• Proficient and fluent in English (spoken and written), with good interpersonal and communication skills.

Why consider Sandoz?
500 million patients were touched by Sandoz generic and biosimilar medicines in 2021 and while we’re proud of this, we know there is more we could do to continue to help pioneer access to medicines for people around the world.

How will we do this? We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Sandoz!

Join our Novartis Group Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
SANDOZ
Commercial OPS SIR SZ
Malaysia
Petaling Jaya
Marketing
Full Time
Regular
No
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341055BR

Head of Portfolio and Launch and BD&L

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