Digital Program Manager, Web Experimentation (Remote)

Sep 29, 2021

Job Description

Up to 27 potential launches expected in the next 5 years at Novartis! In this world of digital and technological transformation, we must ask ourselves this: how can we continue to improve and extend even more people’s lives?

The Novartis Digital Marketing team is looking for a Digital Program Manager, Web Experimentation who will provide thought leadership and structure for website, development, updates, and enhancements to ensure our website is user-focused and provides intuitive desktop and mobile experiences.

Do you want to be part of the digital team? We’d love to hear from you!

This is a remote opportunity. This position can be based remotely anywhere in the U.S. (there may be some exceptions based on legal entity registration). Please note that this role would not provide relocation as a result. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager.

Your responsibilities will include but are not limited to:
Strategy: Lead Ideation, scoring and prioritization workshops with respective brand teams
Collaboration: Collaborate with brands and creative agencies to build and optimize new user journeys that are engaging, targeted to relevant audience profiles, and align with brand and messaging.
Vendor Management: Engage with and help direct vendors to implement and execute on tests and roadmaps. Ensure timelines are met and value is delivered.
Implementation: Work with front end developers to build and deploy tests within experimentation tool, support technical implementation, and do troubleshooting.
Project Planning: With support from cross-functional team, manage the end-to-end website optimization roadmap, including prioritization, requirements gathering, implementation, and next-step recommendations. Consistent collaboration with our measurement and analytics team for measurement analysis is required.
User Experience: Lead website testing and optimizations inclusive of A/B testing, multivariate testing, and personalization to ensure optimal user experience and make improvements as needed
Optimization: Work with SEO, Paid Media strategists and content strategist to support and enable execution of tests for optimizing website content, link building and keyword strategy to increase rankings on all major search networks and media effectiveness that drive qualified traffic
Leadership: Act as key stakeholder and contributor in any new website development/redesign projects, partnering across teams throughout creative, build and implementation phases to ensure high quality, on-time releases that balance customer and business needs
Experimentation Technology: Identify, evaluate, and recommend to leadership new digital technologies and uses web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising

Diversity & Inclusion / EEO

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

What you’ll bring to the role:
• Minimum of two years proven experience of A/B & and content personalization principles and methodologies
• Excellent communication skills, confident with management and able to clearly articulate thoughts and recommendations with attention to detail
• Experience using behavioral data tools like Heatmaps, click maps, user testing and online surveys to drive test ideas and share findings
• Proven track record of effectively managing multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
• Proven track record of building use cases/experiments, hypotheses, and resulting tests.
• Experience with Google reporting suite, including GA 360, Google data studios, Google tag manager, and Optimizely Web experimentation tool a plus.
• Minimum of 5+ years of hands-on experience in web content management, SEO and Google analytics
• Demonstrated ability to work effectively within a team as well as with 3rd party agencies

Why Novartis?
769 million. That’s how many lives our products touched in 2020. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Imagine what you could do at Novartis!

Join our Novartis Network:
If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here:
East Hanover, NJ
Full Time
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Digital Program Manager, Web Experimentation (Remote)

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