Associate Director, Patient Experience – CSU (Omnichannel)

328740BR
Sep 29, 2021
USA

Job Description

1.5 million patients in the US are affected with Chronic Spontaneous Urticaria (CSU), with only a small number of patients achieving complete resolution of symptoms. Patients suffer from unpredictable itchy/painful hives and angioedema resulting in depression or sleep disorders with a strong impact on work productivity and quality of life. The treatment journey is fraught with misdiagnoses and suboptimal treatments that do not target the root cause of disease. This is driven by lack of awareness and deeply engrained practice behaviors amongst many allergists, dermatologists and PCPs.

Chronic Spontaneous Urticaria (CSU), affects 1.5 M patients in the US, with only a small number of patients achieving complete resolution of symptoms. Patients suffer from unpredictable itchy/painful hives and angioedema resulting in depression or sleep disorders with a strong impact on work productivity and QoL The treatment journey is fraught with misdiagnoses and suboptimal treatments that do not target the root cause of disease

We are building a legendary team for a legendary launch. As the Associate Director, Patient Experience - Omnichannel, you will have the opportunity change the current paradigm for CSU patients, build the ultimate experience for our customers, expand on our proud Patient-centric heritage, and drive innovation.

If you are a highly energized, passionate marketer with an agile mindset and collaborative spirit that wants to join a team of change-makers that will create an inflection in society, we look forward to hearing from you. The current and future opportunities for this brand are limitless.

•Translate ecosystem-defined Patient and HCP needs into a compelling brand value proposition that will drive Patient outcomes in CSU

•Craft an omnichannel strategy that helps us achieve pre-launch and launch objectives, measured against awareness, lead generation, patient engagement, adoption, and adherence KPIs

•Ensure our omnichannel strategy is deeply rooted in Patient insights and that the Patient UX is validated throughout development and deployment

•Strong collaboration with CSU team members to ensure consistent pull-through of core unbranded and branded campaign elements; creating a holistic, seamless patient experience

•Work closely with PSS to support Patient onboarding and adherence initiatives, ensuring an approach that is reflective of patient needs across the treatment journey

•Develop and execute a data and insight driven Patient engagement strategy, integrated with HCP and payer strategy

•Understand competitive landscape that have implications on Patient omnichannel marketing strategies and programs

•Develop and oversee execution of the Patient Experience omnichannel strategy and activities across all prioritized Patient segments and channels

•Serve as SME for the broader CSU team by leveraging emerging technologies that will support a next-generation omnichannel marketing approach

•Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics

•Own relationships with agency partners to ensure execution towards objectives

•Manage budget for assigned activities; continuously seeking to optimize impact of investment

•Partner with marketing as well as functional teams to generate meaningful insights that are foundational for brand strategy

•Maintain effective internal communications to ensure relevant company functions are informed of marketing objectives and key initiatives

•Effectively interact with internal customer groups (e.g. PSS, Digital CoE, Patient Engagement, Communications) to understand needs and handle requests as needed; aid in the development of Patient-facing communications

•Manage Promotional Review Process for assigned projects and ensure compliance with Novartis requirements

•Develop and sustain strong working relationships with other brand marketers and key stakeholders to ensure alignment and message consistency across customers and channels

•Collaborate with Global on strategic initiatives and brand issues; align with Global, as appropriate, on global brand strategy

•Other duties and responsibilities as assigned



Diversity & Inclusion / EEO

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

What you’ll bring to the role:

•Education: Bachelor's Degree is required in relevant area, advanced degree preferred

•A passion and curiosity for integrating deep insights to change behaviors and drive successful out-comes – a steadfast dedication to improving the lives of those impacted by CSU.

•5+ years in pharma/consumer healthcare marketing, with a strong track-record in creating and executing innovative omnichannel promotional strategies, providing targeted, relevant, and effective communications that impact Patient engagement and activation. Additional experience in CPG or industries outside pharma/consumer healthcare is a plus

•Demonstrated digital acumen
•Launch experience
•Experience in Allergy or Dermatology marketplace and/or biologics experience highly preferred
•Experience providing strategic direction and managing agencies/third party vendors
•Demonstrated success influencing without authority
•Budget management and optimization
•Executive presence in individual and group interactions
•Foundational platform skills across communication channels and audiences (e.g. meetings, Town Halls)
•Experience with influencing senior level executives
•Proven track record in people leadership/followership
•Demonstrated experience in developing and executing key strategies
•Ability to prioritize, negotiate and problem solve to work successfully in a matrix environment

You’ll receive:

Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, subsidized dining facilities, employee recognition scheme.

Why consider Novartis?

769 million. That’s how many lives our products touched in 2019. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Imagine what you could do at Novartis!

Commitment to Diversity & Inclusion:

Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Net-work here:

https://talentnetwork.novartis.com/network
PHARMA
US PHARMA
USA
East Hanover, NJ
Marketing
Full Time
Regular
No
careers default image
328740BR

Associate Director, Patient Experience – CSU (Omnichannel)

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