Marketing Excellence Manager

Oct 07, 2021

Job Description

4! The 4 essential elements that shape our culture: Inspired. Curious. Unbossed. Integrity. Our mission is to discover new ways to improve and extend peoples’ lives. Your passion to build, execute business plans to meet the sales goals, develop effective professional business relationships with Healthcare Professionals will help the world understand what these medicines do, why they matter and how Novartis is striving to reimagine medicine.

As a Marketing Excellence Manager, you will be responsible to proactively partner with business on analytics and early data-based and actionable insights to accelerate business growth. You will provide thought leadership via deep dive analytics on current ‘’hot’’ market topics and will champion analytics rigor through hypothesis generation and feedback loop.

Your Responsibilities:

Your responsibilities include, but not limited to:
• Provide analytical expertise and thought leadership in understanding business performance, defining KPIs, forecasting, segmentation/targeting, strategic planning and leveraging internal and external data assets to make better data-driven decisions
• Work closely with the business leaders to develop new techniques, explore innovative data assets and drive standardization across the analytics organization
• Focus on critical business questions, drives towards strategic and synthesized insights, and suggests ideas and actionable recommendations that enable better decision-making for the business. Simplify complex analyses and create clear and concise stories to motivate the organization to make better data-driven decisions, developing promotional campaigns, and business cases
• Evaluation of insights derived from robust analysis of multiple data sources both internal to and external. Maintain up to date knowledge and emerging trends of Market Research and Analytical methodologies. Has deep understanding of the marketplace and drivers of business performance
• Maintain full compliance with internal and external guidelines, stay current on external and internal guidelines, develop training and approaches for Integrated Team (where needed) to understand and fully comply with compliance requirements
• Partner with relevant internal departments and make sure information is communicated across all the key stakeholders. Partner with other Novartis teams and business leaders, departments (e.g., sourcing, Finance, Managed Markets); develop counseling and working relationships across departments
• Interface directly with analytics team to ensure that supported projects are delivered on time and to the appropriate quality for the franchise. Work with finance BPAs to provide clear guidance on budget, latest outlook and monthly reporting processes. Build insightful reports and presentations that highlight the actionable insights combined with business implications/strategic & tactical options
• Lead digital company strategy and implementation. Lead marketing excellence and brand strategic plan align with global direction

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

Minimum Requirements

What you’ll bring to the role:
• Degree in Life Sciences, Pharmacy, Biomedical or other related discipline.
• Lead digital strategy and its implementation
• SFE knowledge is a plus point
• Marketing knowledge is a must to partner with commercial stakeholder and lead brand plan
• Able to understand changing dynamics of Pharmaceutical industry
• Proficient and fluent in English (spoken and written), with good interpersonal and communication skills.

Why Novartis?
769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here:

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Full Time
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Marketing Excellence Manager

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