Marketing Director

328152BR
Sep 22, 2021
China

Job Description

2x Patient Reach, 2x Faster! That’s our ambition in Global Value & Access and Commercial Development (VACD). We aspire to get Novartis medicines in the hands and homes of patients by delivering a Triple Win: A Win for Patients; A Win for Healthcare Systems, A Win for Novartis.

Major Accountability:
• Lead the development and implementation of the strategic marketing for the brand
• Monitor the product performance, competitive environment and customerbase to quickly identify plan changes
• Manage ROI assessments of tactical programs, and while collaboratingwith Sales Leadership, ensure proper execution throughout the field force(s)
• Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others, building consensus/buy-in among these team members
• Present to senior management on strategy and action plans to addresscompetitive threats and/ or exogenous market events
• Collaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy.
• Provide leadership to the brand team and extended brand team membersincluding coaching, advising, and developing team members
• Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
• Lead the preparation and launch of new indication(s) , defining market size, opportunity, forecast, aligning with Global, pre-marketing and marketing plans, participating in negotiations and execution plan
• Oversee market research initiatives as part of brand plans and anticipate market reactions / changes
• Provides strategic leadership with cross-functional GPT members (i.e., DRA, Clinical, TRD, etc.) to ensure cohesion and brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

Minimum Requirements

Sales leadership Process management
Operations Management and Execution
Project Management
Leading large and/or diverse multi-functional teams Experience managing large organizations
Experience working cross-functionally and trans-nationally

Why Novartis?
769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!

Imagine what you could do here at Novartis!

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

Join our Novartis network: If this role is not suitable to your experience or career goals but
you wish to stay connected to hear more about Novartis and our career opportunities, follow us via Novartis Group WeChat Recruitment Account.
PHARMA
Greater China
China
Shanghai
Marketing
Full Time
Regular
No
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328152BR

Marketing Director

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