Product Manager

Sep 13, 2021
Hong Kong Special Administrative Region, China

Job Description

Position Purpose

Major Accountabilities:

-Develops brand strategy, promotional campaigns and tactical plans within marketing budgets

-Prepares content of Integrated Brand Teams and Launch Teams -Runs market research programs & market insights for responsible brand and monitors /anticipates market development

-Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)

-Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives

-Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. -Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

-Identifies area market insights and opportunity via customer interactions

-Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

-Compliance with applicable policies, procedures and otherregulations

Minimum Requirements

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Hong Kong Special Administrative Region, China
Hong Kong
Full Time

Product Manager

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