Director, NPP and NGE Activation- Immuno-Oncology

327500BR
Oct 07, 2021
USA

Job Description

Job Purpose:

143 Thousand. That is the number of people in the US expected to lose their battle with Lung Cancer this year. We need more treatment options; and at Novartis, we are reimagining medicine to provide innovative therapies to address this challenge. We are looking for curious, energized, passionate people to join us to help bring new products to market. Maybe that is you.

The Director, NPP & NGE Activation- Immuno-Oncology, will be responsible for delivering the Non-Personal Promotion and Next Generation Engagement strategy, activation, and implementation focused on Oncologists across multiple planned indications including, but not limited to, Esophageal Cancer, Lung Cancer, Gastric Cancer, Urothelial Cancer and Nasopharyngeal Cancer. This role includes defining and integrating the overall HCP ecosystem with non-personal and personal touchpoints to deliver a novel surround sound customer engagement.
The Director will also be responsible for developing the launch strategy and leading the launch execution for certain indications that are selected to be digital-only launches together with the indication marketing lead and cross-functional partners. This position will be located in East Hanover, NJ and will not have the ability to be located remotely.

Responsibilities:
• Lead Non-Personal Promotional activities, including all digital channels
• Lead and partner with HCP/Indication marketers, digital partners (including agencies) and analytics colleagues to ensure cohesive activation of Next-Generation Engagement across all channels in both the pre-launch and post-approval environment
• Translate new ways of reaching the customer and measure impact quickly, with the ability to scale or pivot as necessary quickly
• Lead design and activation of programs to transform the marketing capability to the Omni channel approach
• Translate and activate a new, groundbreaking commercial model (NGE)
• Ability to understand HCP journey and apply marketing strategies and tactics at support points
• Build & deliver digital content with an agile mindset in a dynamic environment: from insight generation to prototyping to testing to subsequent iterations; challenge and lead organization processes that impede this approach to unlock vision potential

Diversity & Inclusion / EEO

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum Requirements

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
ONCOLOGY
ONCOLOGY BU
USA
East Hanover, NJ
Marketing
Full Time
Regular
No
327500BR

Director, NPP and NGE Activation- Immuno-Oncology

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