Digital Marketing Business Manager, based in any Nordic country

Sep 02, 2021

Job Description

Do you wish to be in the center of Novartis transformation, drive your vision, set up the strategy, and lead our cross-country teams on their digital transformation journey? Apply now and join us in this aspirational role.

The purpose of the Digital Marketing Business Manager role is to understand the patient, business and customer needs and translate those into digital strategy, solutions and initiatives
You will lead the development and implementation of Digital Channel marketing solutions as a part of customer and patient engagement. You will be responsible to drive, implement and follow up digital projects from A to Z and to provide business solutions and support tools for our target groups as well as to support, evaluate and implement new channels in the marketing area. In order to be successful it is crucial to build relationships with partners to plan, execute and optimize digital campaigns for our business.

Your responsibilities include but are not limited to:

• Explore, develop, implement, and evaluate Digital innovation solutions that address key partner needs.
• Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media. Develop and coordinate project plans across the design, development and production stages of a project to support the successful delivery within set measures.
• Lead and co-create together with the brand manager the Omnichannel strategy including implementation of different channels, customer journeys, data-centred customer profiles to ensure meaningful engagements with customer.
• Collaborate with external partners like E-Health industry start-ups, digital agencies and others
• Embed an insights-driven continual improvement approach to digital campaigns in order to drive new business and optimize user experience
• Upskilling and training key partners within the Nordic organization
• Planning Web, SEO/SEM, email, social media and other channel campaigns
• Be the Nordic digital business partner for one of our key Franchises.

Minimum Requirements

Full Time

Digital Marketing Business Manager, based in any Nordic country

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