Head of Digital Products & Marketing Operations

Aug 06, 2021

Job Description

3 words. Next Generation Engagement. This is the Novartis customer-obsessed approach to elevate our interactions with Health-care Professionals, patients and healthcare systems. We want to provide the highest value customer experience. Partnering with the Novartis business you will create services for brand and digital teams to help them achieve their mission to reach more patients with the medicines they need.

We are seeking a Head of Digital Products & Marketing Operations who has experience building services, measurement, and reporting capabilities for marketing organisations from the ground up.

The Creative and Digital, Digital Products & Marketing operations team, partner with the wider Novartis organization to scale and industrialize digital services and operations. Next Generation engagement is a top company priority and this role is at the centre of how it is executed.

You will collaborate with the business to develop the vision for how Novartis builds internal services in to enable Marketing using data and enable the team to operate efficiently and with quality to drive growth for the business.


• Develop and implement a framework to integrate with evolving Novartis martech stack (e.g SalesForce, Web CMS, Consent and preference management etc.)
• Understand global to local process for international marketing, what can be standardised and how to deploy at scale
• Establish and manage scalable process that ensures best practice in campaign delivery
• Data driven mindset and coordination with insights and analytics team
• Collaborate with key stakeholders in strategy, data and TT, across multiple geographies, with a focus on US
• Manage a team to proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing. Analyse marketing and sales data to develop insights and make recommendations on areas for optimisation

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

Minimum Requirements

Key Requirements

• 10 - 15 years of proven experience in leading a marketing operations team at local and global level
• Ability to analyze data and provide evidence-based recommendations Digital/technology focused projects or driving key initiatives within the digital marketing ecosystem
• Agency background preferred
• Working understanding of agile methodologies and strong on process
• A strong Technical background
• Good experience in managing delivery of service across complex matrix & global environments working across
• Understanding of regulatory frameworks in pharma when it comes to data is of benefit but not essential

You’ll receive:

Competitive salary, Annual bonus, Pension scheme, Share scheme, Health insurance, 25 days annual leave, Flexible working arrangements, subsidized dining facilities, Employee recognition scheme, learning and development opportunities.

Why consider Novartis?
769 million. That’s how many lives our products touched in 2020. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Imagine what you could do at Novartis!

Commitment to Diversity & Inclusion:

Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.
Novartis are an equal opportunities employer and welcome applications from all suitably qualified persons

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Novartis Ireland Ltd. has been certified as a Top Employer 2021 by the Top Employers Institute for its exceptional employee offerings!

#LI-NOV = Novartis
Full Time
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Head of Digital Products & Marketing Operations

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